COMS 538. Persuasion Theory and Research. 3 Hours S.

This course focuses on the social scientific study of persuasion. Traditional theories of attitude change and persuasion research are studied along with techniques of measuring attitudes. Attention is also given to the attitude-behavior relationship and the production of compliance-gaining messages. Prerequisite: COMS 130, COMS 150, or COMS 230. LEC.

Bachelor of Arts and Bachelor of General Studies in Communication Studies

http://catalog.ku.edu/liberal-arts-sciences/communication-studies/ba-bgs/

...Resolution COMS 538 Persuasion Theory and Research COMS 539 Argumentation COMS 607 Political Communication COMS...

Bachelor of Science in Geography

http://catalog.ku.edu/liberal-arts-sciences/geography/bs-geography/

...Communications. Satisfied by COMS 130 ( COMS 230 , PHIL...Geomorphology Soil Geography: GEOG 538 Soil Chemistry GEOG...