BBA 304. Marketing. 3 Hours.

A study of marketing from the point of view of the business firm. Topics include the structure of the marketing system, the nature of marketing management, consumer behavior, marketing research, product policy, channels of distribution policy, and analytical techniques useful to marketing management. Prerequisite: ECON 142 or ECON 143, ACCT 200 and PSYC 104 or PSYC 105. Completion or co-enrollment in college algebra- or calculus-based statistics. LEC.

Bachelor of Business Administration

http://catalog.ku.edu/business/bachelor-business-administration/

...3 BBA 302 Legal Aspects of Business 3 BBA 303 Organizational Behavior 3 BBA 304...