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BBA 304 Marketing

BBA 304.  Marketing.  3 Credits.     

A study of marketing from the point of view of the business firm. Topics include the structure of the marketing system, the nature of marketing management, consumer behavior, marketing research, product policy, channels of distribution policy, and analytical techniques useful to marketing management. Prerequisite: Completion of ECON 142 or ECON 143, ACCT 200, PSYC 104 or PSYC 105 and college algebra or higher math course and completion or co-enrollment in MATH 365 or equivalent statistics course.

Bachelor of Business Administration

...3 BBA 302 Legal Aspects of Business 3 BBA 303 Organizational Behavior 3 BBA 304...