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BBA 401 Marketing Management and Strategy

BBA 401.  Marketing Management and Strategy.  3 Credits.     

This course builds upon the principles of marketing introduced in BBA 304 (Marketing) by further developing concepts in such areas as product management, pricing, distribution, promotion, market segmentation, product positioning, and strategic marketing planning. The primary focus of the course is the integration of these concepts to achieve specific marketing and segment goals and objectives. An important component of the course is the application of concepts to realistic marketing problems through the use of comprehensive marketing simulations or in-depth cases that capture the dynamics of the marketing environment. Prerequisite: BBA 304. Enrollment restricted to students admitted to the Bachelor of Business Administration Major.

Bachelor of Business Administration

...BBA advanced business electives: 15 BBA 400 Special Topics in Business Administation: _____ BBA 401...