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COMS 356 Introduction to Behavioral Research Methods in Communication

COMS 356. Introduction to Behavioral Research Methods in Communication. 3 Credits. S

An introduction to the nature of theory and theory building in the study of human communication. Research methods include experimentation, survey, content analysis, and field description. An introduction to statistics and statistical tests is included as well. Prerequisite: MATH 101 and admission to the Communication Studies major or consent of instructor.

Bachelor of Arts and Bachelor of General Studies in Communication Studies

http://catalog.ku.edu/liberal-arts-sciences/communication-studies/ba-bgs/

The Communication Studies undergraduate major equips students with a diversity of skill sets by investigating communication in various cultural contexts, including relational, organizational, intercultural, political, and more. In an increasingly globalized world, competent communication is crucial for career advancement, interpersonal relationships, and public democratic participation. Here’s what we know: humans rely on communication, and the creation and translation of symbols, language, and messages are integral to daily interactions. In other words, communication connects us. The major expands on fundamental public speaking principles from the introductory course through emphasizing theories, methods, performances that apply to everyday communication practices.

2023-24 Academic Catalog

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COMS 356 Introduction to Behavioral Research Methods in Communication

Bachelor of Arts and Bachelor of General Studies in Communication Studies

Bachelor of Arts in East Asian Languages and Cultures

BA in Communication Studies

Bachelor of Arts and Bachelor of General Studies in African and African-American Studies

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