ENTR 301. Starting Your Own Business. 2-3 Hours AE61.

In this course the student examines the disciplines which comprise the critical success factors in entrepreneurship and develops a fundamental understanding of the basic skill set required to manage his/her own business. The course will emphasize the Entrepreneurial Process in which each of the following disciplines will be introduced so that the student understands meaning, interrelationship and the application of the subject matter. First the student will be introduced to entrepreneurship and the personal attributes which historically have produced successful entrepreneurs. Further, the student will learn how to evaluate business opportunities via Feasibility Analysis which encompasses industry and competitor analysis, developing an effective business model, building a new venture team, developing an effective marketing plan, assessing the new ventures financial strengths and preparing the proper ethical and legal foundation for the new business. Finally, on completion of the course the student will possess a beginning comprehension for getting financing for the new venture and preparing for the challenges of business growth. Prerequisite: Goal 1, Outcome 2 and Goal 2, Outcome 1. LEC.

Bachelor of Business Administration

http://catalog.ku.edu/business/bachelor-business-administration/

...B.A. Curriculum BBA 301 Managerial Economics 3...640 Principles of Auditing ENTR 400 Special Topics...