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HP&M 852 Strategic Marketing

HP&M 852.  Strategic Marketing.  2 Credits.     

Provides students with a framework for executive-level, strategic market planning and analysis. Topics covered include: the strategic marketing organization; the impact of organizational culture on strategy development; environmental assignments and competitor analysis; market research; and the impact of the marketing fours (price, positioning, promotion, and product) in health care.

Master of Health Services Administration

The Master of Health Services Administration (MHSA) degree prepares students for leadership roles in the health care sector, including positions in hospitals, health care systems, long-term care facilities, clinics, insurance firms, health departments, and government agencies. The MHSA offers a systematic examination of the health care system, exposure to the impact of health policy and the policy process, a mastery of analytic methods, and a broad exposure to the practice of health care management. Classes are taught on the KUMC campus and offered in the late afternoon and evening.

Master of Science in Health Informatics

...HP&M 822 Health Care Economics 3 HP...and Technology 3 IPHI 852 Health Data Theory...