HP&M 852. Strategic Marketing. 2 Hours.

Provides students with a framework for executive-level, strategic market planning and analysis. Topics covered include: the strategic marketing organization; the impact of organizational culture on strategy development; environmental assignments and competitor analysis; market research; and the impact of the marketing fours (price, positioning, promotion, and product) in health care. LEC.

Master of Health Services Administration


...HP&M 850 Introduction to Operations 3 HP&M 852 Strategic Marketing 2 HP&M...

Master of Science in Health Informatics


...2 HP&M 833 Ethics 2 HP&M...and Technology 3 IPHI 852 Health Data: Theory...

Doctor of Clinical Laboratory Sciences


...Public Health 3 HP&M 810 Health Care...nervous, and reproductive). DCLS 852 Clinical Correlations II...