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HSES 486 Sport Marketing

HSES 486.  Sport Marketing.  3 Credits.     

This course is intended to provide undergraduate students with basic knowledge and competencies in definitions of marketing and sport marketing, understanding the unique aspects of sport marketing, marketing planning process, consumer demographics and psychographics, the marketing mix, segmentation and target marketing, marketing proposal preparation, sponsorship, endorsement, merchandising, fundraising, marketing goals and objectives, sport consumer and consumer behavior, industry segmentation, special events, ticket sales and their use in promotion, the role of the media, television marketing ratings and shares and venue and event marketing. The proposed content of this course will address each of these expectations. Prerequisite: Admission to the Sport Management major or minor and completion of HSES 289.

Bachelor of Science in Exercise Science & Sport Management

The Exercise Science program at the University of Kansas prepares students for a variety of career paths after graduation, including admission to most physical therapy schools. Graduates may also work in agencies that dispense health- and fitness-related programs, such as commercial or private health and fitness centers, hospital exercise and cardiac rehabilitation programs, and corporate fitness centers or apply for graduate study in exercise physiology. It also serves as a foundation for graduate-level work in health sciences, such as nursing, chiropractic, medicine (physician assistant, medical doctor, etc.), physical/occupational therapy or dietetics. The program combines rigorous coursework in the sciences with exercise science classes such as biomechanics, exercise biochemistry and neuromuscular exercise physiology.

Minor in Sport Management

...HSES 483 Sport Finance and Economics (3 Hours) HSES 486 Sport Marketing (3 Hours) HSES...