IBUS 720. Business in China. 2 Hours.
The course analyzes the unique aspects of the Chinese business environment and the major managerial issues that are likely to confront firms conducting business in the country. The first part of the course reviews the country's geography, history and culture, and examines its contemporary political process, economic structure, financial system, and legal and social institutions. The second part of the course examines important strategic and operational issues such as market entry, contract negotiation, supply chain management, marketing strategies and techniques, and human resource management. Prerequisite: IBUS 701 or IBUS 820. Enrollment restricted. LEC.