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JMC 320 Stratcom I: Introduction to Strategic Communication

JMC 320.  Stratcom I: Introduction to Strategic Communication.  3 Credits.     

Students develop an understanding of how organizations develop effective, research-based communication plans to accomplish their objectives. It examines the role of communications in strategic planning and explores career opportunities in professions such as advertising, public relations and sales. JMC 320 provides insight into how communicators use critical and creative thinking to gather, organize, evaluate and deliver information in a culturally diverse environment. For students entering the Strategic Communication track of the School of Journalism & Mass Communications, JMC 320 provides the foundation for core courses in research methods, message development and strategic campaigns. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: Junior standing or completion of JMC 101 with a grade of C (2.0) or higher. Open to non-majors.

Bachelor of Science in Journalism and Mass Communications

http://catalog.ku.edu/journalism-mass-communications/bs/

...academic standing and must have successfully completed JMC 320, 420, 460 and 560. B.S...

Minor in Leadership Studies

http://catalog.ku.edu/liberal-arts-sciences/institute-leadership-studies/leadership-studies-minor/

...Science, Technology, and Society JMC 608 Ethics and...Leadership in Society LING 320 Language in Culture...