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JMC 345 Audience Experience

JMC 345.  Audience Experience.  3 Credits.     

This course teaches students to research, understand, develop, and produce creative content for diverse audiences across an audience journey in a multimedia, omnichannel digital environment. Known as audience experience, or brand experience, this set of principles and skills is fundamental to the development of creative content in a digital, multi-platform, multi-screen audience environment. Requirement: Must obtain a grade of C (2.0) or above to advance in the curriculum. Prerequisite: Admission to the School of Journalism and Mass Communications and JMC 101, JMC 104, JMC 260. May be taken concurrently with JMC 300.

Minor in Leadership Studies

...Science, Technology, and Society JMC 608 Ethics and...and Society, Honors LING 345 Language and Gender...