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JMC 345 Audience Experience

JMC 345.  Audience Experience.  3 Credits.     

This course teaches students to research, understand, develop, and produce creative content for diverse audiences across an audience journey in a multimedia, omnichannel digital environment. Known as audience experience, or brand experience, this set of principles and skills is fundamental to the development of creative content in a digital, multi-platform, multi-screen audience environment. Requirement: Must obtain a grade of C (2.0) or above to advance in the curriculum. Prerequisite: Admission to the School of Journalism and Mass Communications and JMC 101, JMC 104, JMC 260. May be taken concurrently with JMC 300.

Minor in Leadership Studies

http://catalog.ku.edu/liberal-arts-sciences/institute-leadership-studies/leadership-studies-minor/

...Science, Technology, and Society JMC 608 Ethics and...and Society, Honors LING 345 Language and Gender...