Search Results

JMC 460 Research Methods in Strategic Communication

JMC 460.  Research Methods in Strategic Communication.  3 Credits.     

Students conduct, analyze and apply research to develop strategy and guide decisions related to communication campaigns. In addition to studying qualitative and quantitative research methods as well as basic statistics, students develop critical thinking skills by defining research problems and producing insightful solutions. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: For students starting at KU Summer 2022 and before: Admission to the School of Journalism and Mass Communications and JMC 320 with a grade of C (2.0) or above. For students starting at KU Fall 2022 and after: Admission to the School of Journalism and Mass Communications, JMC 304, JMC 309, and JMC 320 all with grades of C (2.0) or above.

Bachelor of Science in Journalism and Mass Communications

http://catalog.ku.edu/journalism-mass-communications/bs/

...standing and must have successfully completed JMC 320, 420, 460 and 560. B.S.J...