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JMC 640 Campaigns in Digital Marketing Communications, Advertising and Public Relations

Students produce a campaign to solve a communication problem for an established organization. Students work with an actual client to develop a campaign from the initial research to the final recommendation. By applying the knowledge, experience and skills gained in previous courses, students confirm their readiness to enter the profession. Requirement: Must obtain a grade of C (2.0) or above. Prerequisite: Senior standing, good standing in the School of Journalism and Mass Communications, and JMC 420, JMC 460, and JMC 560 all with grades of C (2.0) or above.
Bachelor of Science in Journalism and Mass Communications
http://catalog.ku.edu/journalism-mass-communications/bs/
...JMC 560 Message Development in Digital Marketing Communications, Advertising and Public Relations 3 JMC 640...