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JMC 640 Strategic Campaigns

JMC 640.  Strategic Campaigns.  3 Credits.     

Students produce a campaign to solve a strategic communications problem for an established organization. Students work with an actual client to develop a campaign from the initial research to the final recommendation. By applying the knowledge, experience and skills gained in previous courses, students confirm their readiness to enter the profession. Requirement: Must obtain a grade of C (2.0) or above. Prerequisite: Senior standing, good standing in the School of Journalism and JMC 420, JMC 460, and JMC 560 all with grades of C (2.0) or above.

Bachelor of Science in Journalism and Mass Communications

...of coursework as follows: To enroll in JMC 640, a student must be in good...