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JMC 690 Media Innovation-Advanced Media/Capstone

JMC 690.  Media Innovation-Advanced Media/Capstone.  3 Credits.     

The primary goal of this course is to challenge students to create a marketable final project. By studying the concepts of innovation, entrepreneurial planning and the information needs of multiple audiences, students will develop a business concept for a viable creative media enterprise. The course will require students to integrate principles, theories and methods learned in other JMC courses. The course will also introduce students to entrepreneurial practices and critical thinking in a multi-format, small-group laboratory. Requirement: Must obtain a grade of C (2.0) or higher. Prerequisite: JMC 551, JMC 552, or JMC 553, or JMC 560, with a grade of C (2.0) or higher. Only open to Journalism and Mass Communications majors. Students must be in good academic standing to take this course.