JOUR 320. Stratcom I: Introduction to Strategic Communication. 3 Hours.

Students develop an understanding of how organizations develop effective, research-based communication plans to accomplish their objectives. It examines the role of communications in strategic planning and explores career opportunities in professions such as advertising, public relations and sales. JOUR 320 provides insight into how communicators use critical and creative thinking to gather, organize, evaluate and deliver information in a culturally diverse environment. For students entering the Strategic Communication track of the School of Journalism Mass Communications, JOUR 320 provides the foundation for core courses in research methods, message development and strategic campaigns. Requirement: Must obtain a grade of C (2.0) or above to advance in the curriculum. Prerequisite: Junior standing or completion of JOUR 101 with a grade of C (2.0) or higher. Open to non-majors. LEC.

Bachelor of Science in Journalism

http://catalog.ku.edu/journalism-mass-communications/bs/

...3 JOUR 302 Infomania: Information Management 3 JOUR 304 Media Writing 3 JOUR 320 Stratcom...

Minor in Journalism

http://catalog.ku.edu/journalism-mass-communications/minor/

...and Society JOUR 608 Ethics and Professional Practice Strategic Communication Focus JOUR 320 Stratcom I...

Bachelor of Science in Exercise Science & Sport Management

http://catalog.ku.edu/education/health-sport-exercise-sciences/bs-exercise-science-sport-management/

...Society 3 JOUR 608 Ethics and Professional Practice 3 (Strategic Communication Focus) JOUR 320 Stratcom...

Minor in Leadership Studies

http://catalog.ku.edu/liberal-arts-sciences/institute-leadership-studies/leadership-studies-minor/

...of Public Health GEOG 377 Urban Geography JOUR 320 Stratcom I: Introduction to Strategic Communication...

Bachelor of Science in Atmospheric Science

http://catalog.ku.edu/liberal-arts-sciences/geography/bs-atmospheric-science/

...by the following: MATH 320 Elementary Differential Equations...Information Management. Satisfied by: JOUR 302 Infomania: Information...

Bachelor of Science in Education

http://catalog.ku.edu/education/health-sport-exercise-sciences/bs-education/

...BIOL 246 Principles of Human Physiology 3 JOUR 320 Stratcom I: Introduction to Strategic Communication...

Bachelor of Arts and Bachelor of General Studies in History

http://catalog.ku.edu/liberal-arts-sciences/history/ba-bgs/

...the U.S. HIST 320 From Goddesses to...699 Philosophy of History JOUR 618 First Amendment...

Minor in History

http://catalog.ku.edu/liberal-arts-sciences/history/minor/

...the U.S. HIST 320 From Goddesses to...HIST 670 Comparative Diasporas JOUR 618 First Amendment...