JOUR 420. Stratcom II: Principles of Advertising and Public Relations. 3 Hours.

This course deepens students' exposure to and understanding of two major disciplines within the broader area of strategic communication: advertising and public relations. Approximately half the course will be devoted to coverage of the principles of advertising; the other half will be devoted to coverage of the principles of public relations. Content will include defining the two professions, exploring their status within the broader area of strategic communication and analyzing current and projected professional activities. Students will gain an understanding of the principles of these evolving, separate but related major professions within strategic communication. Prerequisite: Admission to the School of Journalism and JOUR 433 for students who started at KU prior to Fall 2012. For those who started Fall 2012 or after, prerequisites are: Admission to the School of Journalism and JOUR 320. LEC.

Bachelor of Science in Journalism

http://catalog.ku.edu/journalism-mass-communications/bs/

...Writing 3 JOUR 320 Stratcom I: Introduction to Strategic Communication 3 JOUR 420 Stratcom II...

Bachelor of Arts and Bachelor of General Studies in History

http://catalog.ku.edu/liberal-arts-sciences/history/ba-bgs/

...with the Wind HIST 420 Dante's Comedy...699 Philosophy of History JOUR 618 First Amendment...

Minor in History

http://catalog.ku.edu/liberal-arts-sciences/history/minor/

...with the Wind HIST 420 Dante's Comedy...HIST 670 Comparative Diasporas JOUR 618 First Amendment...