JOUR 560. Message Development. 3 Hours.

Students exercise both critical and creative thinking to develop the multi-media writing skills expected of strategic communicators. Students begin addressing clients' needs by applying research on product or service benefits, brand identity, competition and audience motivations. The research informs the writing of a strategic message planner or creative brief, which students employ to write and produce messages in many forms. Examples of messages created in JOUR 560 include print, video and radio advertising; social media messages; sales letters and other business writing; and such public relations writing as news releases. Combining strategy, design, and writing and production skills, students begin to build a professional portfolio throughout this class. JOUR 560 prepares students for internships and lays the groundwork for the campaigns class. Prerequisite: For students starting at KU prior to Fall 2012: JOUR 101 and JOUR 301, each with a grade of 2.0 or above, and a satisfactory score on the grammar and usage test taken before JOUR 301 or completion of JOUR 002 with a grade of 2.0 or above. For students starting at KU Fall 2012 and after: JOUR 300 (or JOUR 310) with a C (2.0) or higher, JOUR 302 (Infomania), JOUR 304 (Writing for Media) (or JOUR 301 Research and Writing, JOUR 302 Research and Writing, Honors or JOUR 305 Research and Writing, Honors), JOUR 320, JOUR 420, JOUR 460 and passage of the grammar test or JOUR 002 with a C (2.0) or higher. May be taken concurrent with JOUR 420 and JOUR 460. Only open to Journalism majors. LEC.

Bachelor of Science in Journalism

http://catalog.ku.edu/journalism-mass-communications/bs/

...3 JOUR 460 Research Methods in Strategic Communication 3 JOUR 560 Message Development 3 JOUR...

Bachelor of Fine Arts in Design

http://catalog.ku.edu/architecture/design/bfa/

...ADS 560 Topics in Design: _____ PHMD 560...Communication (GE22) 3 or JOUR 150 Stand and...

Bachelor of Arts and Bachelor of General Studies in History

http://catalog.ku.edu/liberal-arts-sciences/history/ba-bgs/

...A Survey, Honors HIST 560 The Value of...699 Philosophy of History JOUR 618 First Amendment...

Minor in History

http://catalog.ku.edu/liberal-arts-sciences/history/minor/

...A Survey, Honors HIST 560 The Value of...HIST 670 Comparative Diasporas JOUR 618 First Amendment...

Minor in Women, Gender, and Sexuality Studies

http://catalog.ku.edu/liberal-arts-sciences/women-gender-sexuality-studies/minor-womens-studies/

...Feminist Theory WGSS/AAAS 560 Race, Gender, and...of Women's Rights JOUR 534 Diversity in...