JOUR 560. Message Development. 3 Hours.

Students exercise both critical and creative thinking to develop the multi-media writing skills expected of strategic communicators. Students begin addressing clients' needs by applying research on product or service benefits, brand identity, competition and audience motivations. The research informs the writing of a strategic message planner or creative brief, which students employ to write and produce messages in many forms. Examples of messages created in JOUR 560 include print, video and radio advertising; social media messages; sales letters and other business writing; and such public relations writing as news releases. Combining strategy, design, and writing and production skills, students begin to build a professional portfolio throughout this class. JOUR 560 prepares students for internships and lays the groundwork for the campaigns class. Requirement: Must obtain a grade of C (2.0) or above to advance in the curriculum. Prerequisite: For students starting at KU Fall 2012 and after: JOUR 300, JOUR 302 (Infomania), JOUR 304 (Media Writing) (or JOUR 305 Writing for Media, Honors), JOUR 320, JOUR 420, and JOUR 460 all with grades of C (2.0) or above and passage of the grammar test. May be taken concurrent with JOUR 420 and JOUR 460. For students starting at KU Fall 2018 and after: JOUR 300, JOUR 302, JOUR 304 (or JOUR 305, Honors) JOUR 320, JOUR 420, and JOUR 460 all with grades of C (2.0) or above. Only open to Journalism majors. LEC.

Bachelor of Science in Journalism

http://catalog.ku.edu/journalism-mass-communications/bs/

...3 JOUR 460 Research Methods in Strategic Communication 3 JOUR 560 Message Development 3 JOUR...

Bachelor of Arts and Bachelor of General Studies in History

http://catalog.ku.edu/liberal-arts-sciences/history/ba-bgs/

...A Survey, Honors HIST 560 The Value of...699 Philosophy of History JOUR 618 First Amendment...

Minor in History

http://catalog.ku.edu/liberal-arts-sciences/history/minor/

...A Survey, Honors HIST 560 The Value of...HIST 670 Comparative Diasporas JOUR 618 First Amendment...

Minor in Women, Gender, and Sexuality Studies

http://catalog.ku.edu/liberal-arts-sciences/women-gender-sexuality-studies/minor-womens-studies/

...Feminist Theory WGSS/AAAS 560 Race, Gender, and...of Women's Rights JOUR 534 Diversity in...