JOUR 613. International Strategic Communications. 3 Hours.

This course examines the process by which professional promotional communicators operate in a global multicultural environment. It aims to instill an appreciation for the challenges in crossing cultures, beginning with research and continuing through examining or creating culturally appropriate messages to be delivered in country-specific ways. The course covers differences among cultures and their communication styles, economic systems, demographics, politics, regulatory environment, research practices and media systems. Through case studies and projects, this course gives students a framework from which to sort through the challenges of global marketing communications. Prerequisite: Junior standing. LEC.

Minor in Journalism

http://catalog.ku.edu/journalism-mass-communications/minor/

...in Media JOUR 608 Ethics and Professional Practice JOUR 611 Sales Strategies JOUR 613 International...

Bachelor of Arts and Bachelor of General Studies in History

http://catalog.ku.edu/liberal-arts-sciences/history/ba-bgs/

...American Colonial History HIST 613 Slavery and Freedom...699 Philosophy of History JOUR 618 First Amendment...

Minor in History

http://catalog.ku.edu/liberal-arts-sciences/history/minor/

...American Colonial History HIST 613 Slavery and Freedom...HIST 670 Comparative Diasporas JOUR 618 First Amendment...