JOUR 821. Integrated Marketing Communications and Sales Strategies. 3 Hours.

The concept of integrated selling strategies and how these strategies logically lead to execution in various forms of message delivery systems. Through case studies of specific business cases, students develop insights into potential buyer segments and develop rationales for the most effective way to reach buyers. Students not only offer solutions to cases but also explore ways to measure the impact of each technique and medium used. LEC.

Master of Science in Journalism

http://catalog.ku.edu/journalism-mass-communications/ms/

...Code Title Hours JOUR 819 Writing for Marketing Communications 3 JOUR 821 Integrated Marketing Communications...