JOUR 822. Database Development and Management. 3 Hours.

A course in creating, updating, and effectively using databases in marketing communications. Students learn the process of designing a database, what information to include and how to acquire information, and how to organize and execute marketing communications programs using a database. LEC.

Master of Science in Journalism

http://catalog.ku.edu/journalism-mass-communications/ms/

...JOUR 822 Database Development and Management 3 JOUR 823 Branding in Marketing Communications 3 JOUR...