JOUR 823. Branding in Marketing Communications. 3 Hours.

Cases and topics in the development and execution of branding in marketing communications plans. The course emphasizes how organizations define actual brand problems and attempt to solve them. LEC.

Master of Science in Journalism

http://catalog.ku.edu/journalism-mass-communications/ms/

...JOUR 822 Database Development and Management 3 JOUR 823 Branding in Marketing Communications 3 JOUR...