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JOUR 823. Branding in Marketing Communications. 3 Hours.

Cases and topics in the development and execution of branding in marketing communications plans. The course emphasizes how organizations define actual brand problems and attempt to solve them. LEC.

Master of Science in Journalism

http://catalog.ku.edu/journalism-mass-communications/ms/

Graduation requirements and regulations for every academic program are provided in this catalog. Degree requirements and course descriptions are subject to change. In most cases, you will use the catalog of the year you entered KU (see your advisor for details). Other years’ catalogs »