JOUR 825. Relationship Marketing. 3 Hours.

An exploration of the principles of relationship marketing and their application to marketing communications. Special emphasis is on the development of relationship messages, the use of databases for constituent management, and a review of appropriate marketing communications media. LEC.

Master of Science in Journalism

...3 JOUR 823 Branding in Marketing Communications 3 JOUR 824 Creative Process 3 JOUR 825...