JOUR 826. Innovation in Management of Communications. 3 Hours.

Students shall demonstrate their knowledge of Innovation Theory through papers, presentations and an essay exam. The class will emphasize Management Innovation but will also cover marketing, process and product innovation. The course is very current events oriented. LEC.

Master of Science in Journalism

http://catalog.ku.edu/journalism-mass-communications/ms/

...Communications 3 JOUR 824 Creative Process 3 JOUR 825 Relationship Marketing 3 JOUR 826 Innovation...