JOUR 827. Marketing Ethics. 3 Hours.

An examination of the ethical issues, philosophies, and decision-making systems that affect marketing communications. Through studies of specific business cases, students gain insight into the cultural, legal, and social decisions that affect an organization's future. LEC.

Master of Science in Journalism

...JOUR 825 Relationship Marketing 3 JOUR 826 Innovation in Management of Communications 3 JOUR 827...