JOUR 828. Financial Fundamentals for Communicators. 3 Hours.

This course covers a wide range of financially-related concepts from the perspective of the communications function. Topics include: financial markets; finding and using key Securities and Exchange Commission filings; understanding the balance sheet, income statement and cash flows; financial analysis; investor relations; impact of Sarbanes-Oxley; corporate governance issues; building and using budgets; and impact of these concepts for not-for-profits. LEC.

Master of Science in Journalism

http://catalog.ku.edu/journalism-mass-communications/ms/

...instructor) 3 JOUR 850 Capstone in Marketing Communications (Prerequisites: JOUR 820 , JOUR 828 , JOUR 829...