JOUR 829. Marketing Communications Research. 3 Hours.

Students learn how marketing and media research help determine the success of an organization's marketing planning and strategic communications processes. Students study and conduct primary and secondary research - both qualitative and quantitative - including focus groups, ethnography and surveys. Prerequisite: JOUR 820 or permission of instructor. LEC.

Master of Science in Journalism

http://catalog.ku.edu/journalism-mass-communications/ms/

...3 JOUR 850 Capstone in Marketing Communications (Prerequisites: JOUR 820 , JOUR 828 , JOUR 829 and...

Doctor of Philosophy in Communication Studies

http://catalog.ku.edu/liberal-arts-sciences/communication-studies/phd/

...Anthropology: ANTH 783 Doing Ethnography * 3 Journalism: JOUR 829 Marketing Communications Research 3 Nursing: NRSG...