JOUR 832. Leadership and Management in Marketing Communications. 3 Hours.

This course examines cases and topics of leadership as a process in a marketing communication organization. As a manager's duties evolve from performing tasks to managing relationships and strategic organizational outcomes, the capacity to lead becomes critical to personal and organizational success. Topics will focus on the role of leadership and vision, strategy, communication, ethics, social responsibility, group dynamics, and change. LEC.

Master of Science in Journalism

...3 JOUR 827 Marketing Ethics 3 JOUR 831 Technologies in Marketing Communications 3 JOUR 832...