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JOUR 833. Social Media and Integrated Marketing Communications. 3 Hours.

Developments in information technology and online social networking have posed opportunities and challenges for those who practice and research marketing, advertising or public relations. This course combines theoretical and hands-on approaches to developing and implementing effective ways for organizations to analyze, create and share social media content, engage key audiences via relevant digital channels, and integrate social media initiatives into overall communication strategies. Students will use various platforms and tools to conduct social media analytics, evaluate social media campaigns, and develop social media planning for the organization chose for their case study. LEC.

Master of Science in Journalism

http://catalog.ku.edu/journalism-mass-communications/ms/

Graduation requirements and regulations for every academic program are provided in this catalog. Degree requirements and course descriptions are subject to change. In most cases, you will use the catalog of the year you entered KU (see your advisor for details). Other years’ catalogs »