JOUR 850. Capstone in Marketing Communications. 3 Hours.

In this capstone course, students use the skills they have developed in the marketing communications program to create a strategic integrated marketing communication plan for a client. The process involves the use of techniques such as research, branding, advertising, public relations, promotion, as well as other activities. Through the project, students demonstrate their knowledge of marketing communications and work with team members to meet an organization's strategic marketing communication needs. Prerequisite: JOUR 820, JOUR 828, JOUR 829 and 24 hours or permission of instructor. LEC.

Master of Science in Journalism

http://catalog.ku.edu/journalism-mass-communications/ms/

...instructor) 3 JOUR 850 Capstone in Marketing Communications (Prerequisites: JOUR 820 , JOUR 828 , JOUR 829...

Master of Science in Homeland Security: Law & Policy

http://catalog.ku.edu/law/ms-homeland-security/

...of initial elective courses: JOUR 840: Topics: Crisis...US Government Response PUAD 850: Intergovernmental Relations IT...