JOUR 865. Analyzing Audiences. 3 Hours.

This course focuses on identifying appropriate audiences for media and information, as well as gathering information and analyzing audiences using primary and secondary sources. It includes creating, analyzing and interpreting analytics for websites, mobile technology and other forms of media. Prerequisite: Successful completion of JOUR 860. LEC.

Master of Science in Journalism

http://catalog.ku.edu/journalism-mass-communications/ms/

...3 JOUR 863 Data Analysis 3 JOUR 864 Data Visualization and Presentation 3 JOUR 865...