JOUR 866. Social Media Strategy. 3 Hours.

This course provides a broad overview of the social media landscape, examining the development and use of various platforms, best practices in the use of social media, and the tools available for managing social media and social media analytics. It will take a strategic approach, focusing on social media as a conduit for larger content strategy, covering such areas as content marketing, content curation, behavioral targeting, and segmenting target markets on social networks. Students create a social media plan for themselves or their organization. Prerequisite: Successful completion of JOUR 860. LEC.

Master of Science in Journalism

...3 JOUR 864 Data Visualization and Presentation 3 JOUR 865 Analyzing Audiences 3 JOUR 866...