JOUR 867. Social Media Metrics. 3 Hours.

This course will examine the evaluation, tools and best practices in integrating social media metrics into a strategic plan. Students will gain the following skills: Measure social media effectiveness through the use of appropriate metrics; Analyze social media metrics; Choose the best way to evaluate social media messages; Explore various types of software for evaluating social media; Apply best practices to social media evaluation. Prerequisite: Successful completion of JOUR 860. LEC.

Master of Science in Journalism

http://catalog.ku.edu/journalism-mass-communications/ms/

...3 JOUR 865 Analyzing Audiences 3 JOUR 866 Social Media Strategy 3 JOUR 867 Social...