MGMT 704. Strategic Management. 3 Hours.

Strategic Management has as its primary objective the development of an understanding of the role of general management from both a conceptual and operating standpoint. The course is based on the strategic management framework emphasizing the evaluation of an organization's strategic situation and the formulation of viable alternative strategies required to deal with the challenges facing the organization. Attention is focused on the development of organizational objectives and the formulation of strategies at the business and operating levels. Prerequisite: MGMT 701, FIN 701, and MKTG 701. Enrollment restricted. LEC.