MKTG 305. Survey of Marketing. 3 Hours.

This course introduces the student to marketing from the perspective of the business firm. Topics included are the marketing system, consumer and industrial behavior, market segmentation and positioning, product policy, channels of distribution, pricing strategy, sales management, and marketing communications. (Not open to students with credit in BBA 304, MKTG 310 or MKTG 311.) Prerequisite: Goal 1, Outcome 2 and Goal 2, Outcome 1. LEC.

Minor in Business

http://catalog.ku.edu/business/minor/

...Behavior, Honors MKTG 305 Survey of Marketing 3 or MKTG 310 Marketing or MKTG 311...

Undergraduate Certificate in Professional Selling

http://catalog.ku.edu/business/ucrt-professional-selling/

...courses, one of which is new: MKTG 305/MKTG 310: To provide an overview of...