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MKTG 310 Marketing

MKTG 310.  Marketing.  3 Credits.     

A study of marketing from the point of view of the firm. Topics include the nature of marketing, consumer behavior, marketing research, design of marketing mix (product, price, promotion, and place), and analytical techniques useful to marketing management. Prerequisite: ECON 142 or ECON 143, ACCT 200, and PSYC 104 or PSYC 105. Prior completion or co-enrollment in DSCI 202 or BSAN 202.

Bachelor of Science in Business

http://catalog.ku.edu/business/bs/

...Title Hours Marketing MKTG 310 Marketing 3 or MKTG 311 Marketing, Honors MKTG 415 Marketing...

Undergraduate Certificate in Professional Selling

http://catalog.ku.edu/business/ucrt-professional-selling/

...Prerequisites: for MKTG 315 - MKTG 305 or MKTG 310, for MKTG 425 - MKTG 310 or...

Minor in Business

http://catalog.ku.edu/business/minor/

...Management, Honors MKTG 305 Survey of Marketing 3 or MKTG 310 Marketing or MKTG 311...

Bachelor of Science in Exercise Science & Sport Management

http://catalog.ku.edu/education/health-sport-exercise-sciences/bs-exercise-science-sport-management/

...330 American Society COMS 310 Advanced Organizational and...Management and Leadership 3 MKTG 305 Survey of...

Jack Lockton Undergraduate Certificate in Insurance & Risk Management

http://catalog.ku.edu/business/ucrt-jack-lockton-insurance-risk-management/

...FIN 424 has FIN 310 Finance - required of...Elective courses (choose two): MKTG 316 Professional Selling...