MKTG 310. Marketing. 3 Hours.

A study of marketing from the point of view of the business firm. Topics include the structure of the marketing system, the nature of marketing management, consumer behavior, marketing research, product policy, channels of distribution policy, and analytical techniques useful to marketing management. Prerequisite: Completion of ECON 142 or ECON 143, ACCT 200, and PSYC 104 or PSYC 105. Prior completion or coenrollment in DSCI 202 or DSCI 301. LEC.

Minor in Business

http://catalog.ku.edu/business/minor/

...Behavior, Honors MKTG 305 Survey of Marketing 3 or MKTG 310 Marketing or MKTG 311...

Undergraduate Certificate in Professional Selling

http://catalog.ku.edu/business/ucrt-professional-selling/

...courses, one of which is new: MKTG 305/MKTG 310: To provide an overview of...

Bachelor of Science in Exercise Science & Sport Management

http://catalog.ku.edu/education/health-sport-exercise-sciences/bs-exercise-science-sport-management/

...330 American Society COMS 310 Advanced Organizational and...Management and Leadership 3 MKTG 305 Survey of...

Minor in Leadership Studies

http://catalog.ku.edu/liberal-arts-sciences/institute-leadership-studies/leadership-studies-minor/

...Community Leadership, Honors ABSC 310 Building Healthy Communities...345 Language and Gender MKTG 440 Global Marketing...