MKTG 311. Marketing, Honors. 3 Hours.

Honors treatment of this course involves a study of marketing from the point of view of the business firm. Topics include the nature of marketing management, consumer behavior, marketing research, product policy, channels of distribution policy, marketing communications, pricing, and analytical techniques relevant to marketing management. Only open to students admitted to the University Honors Program, the Business Honors Program, or permission of the instructor. Prerequisite: Completion of ECON 142 or ECON 143, ACCT 200, and PSYC 104 or PSYC 105. Prior completion or co-enrollment in DSCI 202 or DSCI 301. LEC.

Minor in Business

http://catalog.ku.edu/business/minor/

...Honors MKTG 305 Survey of Marketing 3 or MKTG 310 Marketing or MKTG 311 Marketing...

Bachelor of Science in Business

http://catalog.ku.edu/business/bs/

...MKTG 411 Introduction to Consumer Behavior 3 MKTG...Accounting Profession 1 ACCT 311 Information Systems for...