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MKTG 311 Marketing, Honors

MKTG 311.  Marketing, Honors.  3 Credits.     

Honors treatment of this course involves a study of marketing from the point of view of the firm. Topics include the nature of marketing, consumer behavior, marketing research, design of marketing mix (product, price, promotion, and place), and analytical techniques useful to marketing management. Only open to students admitted to the University Honors Program, the Business Honors Program, or permission of the instructor. Prerequisite: ECON 142 or ECON 143, ACCT 200, and PSYC 104 or PSYC 105. Prior completion or co-enrollment in DSCI 202 or BSAN 202.

Bachelor of Science in Business

http://catalog.ku.edu/business/bs/

...Title Hours Marketing MKTG 310 Marketing 3 or MKTG 311 Marketing, Honors MKTG 415 Marketing...

Undergraduate Certificate in Professional Selling

http://catalog.ku.edu/business/ucrt-professional-selling/

...for MKTG 315 - MKTG 305 or MKTG 310, for MKTG 425 - MKTG 310 or 311...

Minor in Business

http://catalog.ku.edu/business/minor/

...Honors MKTG 305 Survey of Marketing 3 or MKTG 310 Marketing or MKTG 311 Marketing...