MKTG 415. Marketing Research for Managers. 3 Hours.

This course introduces the student to the fundamentals of marketing research and analytical approaches to marketing problems. The material is presented from an applied point of view and is designed to familiarize the student with those aspects of marketing research with which the marketing manager is likely to interact. Prerequisite: MKTG 310 or MKTG 311. Enrollment restricted. LEC.

Bachelor of Science in Business

http://catalog.ku.edu/business/bs/

...MKTG 411 Introduction to Consumer Behavior 3 MKTG 415 Marketing Research for Managers 3 MKTG...

Bachelor of Science in Exercise Science & Sport Management

http://catalog.ku.edu/education/health-sport-exercise-sciences/bs-exercise-science-sport-management/

...Management and Leadership 3 MKTG 305 Survey of...Photojournalism I 3 JOUR 415 Multimedia Reporting 3...