MKTG 453. Retailing, Distribution Channel and Supply Chains. 3 Hours.

This course exposes students to the many facets of retailing and provides a basic understanding of retailing concepts. At the completion of the course, students will understand the challenges of starting, managing, expanding, and succeeding in retailing. The course covers major functions that comprise the retailing task, including the decision tools used, planning, strategy formulation, implementation and control in retail management. The content of the course should be useful for students interested in working in the retail sector, desiring to work for companies that interface with retailers and/or for those with a general management and entrepreneurial interest. Not open to students with credit in SCM 453. Prerequisite: MKTG 310 or MKTG 311. Enrollment restricted. LEC.