MKTG 701. Marketing Management. 3 Hours.

This course examines the marketing function of the firm, primarily from a managerial perspective. The topics examined include: marketing concepts, segmentation, and decisions related to positioning, products, pricing, distribution, and promotion. LEC.

Doctor of Philosophy in Business

http://catalog.ku.edu/business/phd/

...II MKTG 950 Advanced Marketing Research MKTG 952...Code Title Hours BE 701 Business Economics 3...