MKTG 701. Marketing Management. 3 Hours.

This course examines the marketing function of the firm, primarily from a managerial perspective. The topics examined include: marketing concepts, segmentation, and decisions related to positioning, products, pricing, distribution, and promotion. LEC.

Doctor of Philosophy in Business

...II MKTG 950 Advanced Marketing Research MKTG 952...Code Title Hours BE 701 Business Economics 3...