MKTG 701. Marketing Management. 3 Hours.

This course examines the marketing function of the firm, primarily from a managerial perspective. The topics examined include: marketing concepts, segmentation, and decisions related to positioning, products, pricing, distribution, and promotion. LEC.

Doctor of Philosophy in Business

http://catalog.ku.edu/business/phd/

...II MKTG 950 Advanced Marketing Research MKTG 952...take the following: BE 701 Business Economics 3...

Master of Business Administration

http://catalog.ku.edu/business/mba/

...701 Organizational Behavior 3 FIN 701 Finance 3 MKTG 701 Marketing Management 3 BE 701...