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MKTG 901 Introduction to Research Methods in Marketing

MKTG 901.  Introduction to Research Methods in Marketing.  3 Credits.     

This course introduces key concepts that are critical in marketing academic and scientific research, as well as identifying the pros and cons of research methods and how multiple methods can complement each other. Students will gain an understanding of how the nature of research questions dictate the research methodology(ies) to most effectively address questions.

Doctor of Philosophy in Business

http://catalog.ku.edu/business/phd/

...MKTG 901 Introduction to Research Methods in Marketing 3 MKTG 951 Consumer Behavior 3 MKTG...