MKTG 954 Pricing and Strategy
This seminar exposes students to the various analytical approaches to understand and model pricing phenomena by examining the classic as well as contemporary works on pricing. The students will learn how to model strategic interactions in the marketplace using game theory and other analytical tools as well as theories such as auction theory, prospect theory, and mental accounting. Some of the topics covered in this course include price discrimination mechanisms, price as a competitive tool (e.g., entry deterrence), price as a promotional strategy, role of price in channel structure and strategy, and effect of price on consumer choice. Prerequisite: Admission to the Doctoral Program or graduate standing and permission of the instructor.