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MKTG 957 Managerial Issues in Marketing

MKTG 957.  Managerial Issues in Marketing.  3 Credits.     

The course is designed to examine issues that influence managerial decision-making such as product management, behavioral pricing, marketing communications, and marketing models. Instructor's research interest would dictate the emphasis on a particular topic. Prerequisite: Admission to the Doctoral Program or graduate standing and permission of the instructor.

Doctor of Philosophy in Business

http://catalog.ku.edu/business/phd/

...3 MKTG 951 Consumer Behavior 3 MKTG 952 Introduction to Marketing Models 3 MKTG 957...