PFS 823 Organizational Change and Communication
This course explores communication processes embedded in organizational change, with a specific focus on identifying the needs, expectations and values of various stakeholders who will be participating in and/or affected by an organizational change. Course focuses on understanding change as an inherently communicative process (rather than only a business strategy). Participants will learn to identify a full range of internal and external stakeholders, recognize the root causes of stakeholder concerns, and understand common sources of "resistance" to change at every level of an organization. Participants will develop a comprehensive communication plan and sample communication documents to engage the full range of stakeholders in change planning, implementation and long-term integration into organizational culture and structures related to a change of their choice.