VISC 204. Principles of Visual Communication. 3 Hours.

Visual communication problems involving the student in the translation of verbal concepts and design theory into visual images. This course focuses attention on the process of defining problems, gathering information, and formulating clear, powerful, and persuasive visual statements. Introduction to methods of research, idea generation, and image making will be an integral part of this course. If this course is required under the major studies section on the degree requirement sheet, students must receive a grade of C (2.0) or higher to continue on to the next course in the sequence. Prerequisite: VISC 200 and ILLU 200. Corequisite: VISC 202. LAB.

Bachelor of Fine Arts in Design

http://catalog.ku.edu/architecture/design/bfa/

...Hours VISC 202 Elements of Typography 3 VISC 204 Principles of Visual Communication 3 VISC...