The undergraduate certificate in name, image, and likeness (NIL) provides KU students with a core set of skills in the NIL field – easily the fastest growing area for new positions in college athletics. This certificate is designed to serve both students that are interested in working in the name, image, likeness space, and student-athletes at KU looking for training on how to manage their name, image, and likeness. Students that complete the certificate will benefit from training in sport management, athlete and personal branding, content creation, and more to help prepare them as leaders in the rapidly growing area of name, image, and likeness.

KU students wanting to complete the undergraduate certificate in name, image, and likeness should develop a program plan with their academic advisor from their major department to ensure the certificate aligns with their career goals and academic program.

Certificate Course Requirement (12 Hours)

Course List

Code	Title	Hours
HSES 289	Introduction to Sport Management	3
or JMC 150	Presenting to Audiences
HSES 491	Foundations of Name, Image, Likeness	3
HSES 492	Athlete and Personal Branding	3
HSES 493	Content Creation in Sport	3
or JMC 670	Intellectual Property in Practice
Total Hours		12

At the completion of this program, students will be able to: 

• Understand the history and underpinnings of Name, Image, and Likeness in intercollegiate athletics.
• Explain the legal frameworks surrounding and supporting NIL.
• Evaluate the impact of NIL on student-athletes and professionals working in intercollegiate athletics.
• Discuss the current state of the ever-changing landscape of NIL legally, professionally, and academically.
• Engage in critical discussions of NIL ethical and business models.
• Analyze the future of NIL in intercollegiate athletics (and potentially high school and youth).