School of Journalism & Mass Communications

Graduation requirements and regulations for every academic program are provided in this catalog. Degree requirements and course descriptions are subject to change. In most cases, you will use the catalog of the year you entered KU (see your advisor for details). Other years’ catalogs»

Bachelor of Science in Journalism and Mass Communications
Minor in Journalism and Mass Communications
Undergraduate Certificate in Sports Media
Master of Science in Journalism and Mass Communications
Graduate Certificate in Data Interpretation and Communication
Graduate Certificate in Social Media Strategy
Doctor of Philosophy in Journalism and Mass Communications

The School of Journalism and Mass Communications

Values

The William Allen White School of Journalism and Mass Communications is guided by a set of core values. We value

A diverse, collaborative, and dynamic student-centered environment.
Excellence in learning, teaching, and mentoring.
Free expression and conscientious, ethical journalism as cornerstones of a democratic society.
Critical and creative thinking.
Meaningful research and creative activity.
Imaginative outreach and collaboration on this campus, in Kansas, and in the profession of journalism.

Mission

The mission of the school is to teach students to think critically and creatively while preparing them for careers in journalism, mass communications, and related fields and for graduate study. Graduates will

Appreciate the value of freedom of expression and its importance in society.
Be able to analyze mass media critically.
Have an ethical framework for the practice of journalism and mass communication.
Demonstrate understanding of the value of a diverse society, a diverse workplace, and the importance of reflecting that diversity in mass media.
Demonstrate an understanding of the impact of changing media technologies on society.
Demonstrate effective production and presentation skills for the media.
Demonstrate an understanding of the importance of research for adding new knowledge and an ability to employ research techniques for analysis and interpretation.
Demonstrate understanding of how communications organizations function and the important management issues they face.

The school is accredited by the Accrediting Council on Education in Journalism and Mass Communications.

School of Journalism Edwards Campus

Mission

To educate marketers for personal development and professional success.

Vision

To become the degree of choice for marketing communications professionals in the Kansas City area, growing marketers personally and professionally, growing the program enrollment and market awareness, and growing the marketing industry financially and creatively.

Values

Academically sound … with a high-quality curriculum taught by expert faculty.
Relationship-oriented … in our interactions with our constituents.
Attentive … to the unique needs of working adult students.
Servant-hearted … in our willingness to go “above and beyond” to assist students and prospects.

Our Promise

To bring KU’s and the William Allen White School of Journalism and Mass Communications’ reputations for academic excellence to greater Kansas City through high-level service and convenience for the working adult marketing professional seeking to further his/her career with an Integrated Marketing Communications Graduate degree.

Facilities

Stauffer-Flint Hall and Dole Human Development Center

The school’s classrooms, laboratories, student media, and faculty offices are in Stauffer-Flint Hall and Dole Human Development Center. The school’s Dean's office, Student Services office, The Agency, The University Daily Kansan, Media Crossroads, KUJH-TV, and the Journalism Resource Center are in Stauffer-Flint, as is the office of the Kansas Scholastic Press Association. The Dole Center houses multimedia labs and graduate student offices and classroom space.

Journalism Student Services Center

The Student Services Center, 117 Stauffer-Flint Hall, houses the Recruitment Coordinator, Career and Outreach Coordinator and Undergraduate Advising and Records. For prospective student questions about admissions to KU from a high school or transfer institution, please contact our Recruitment Coordinator at (785) 864-7620. For current KU students seeking admission to the School of Journalism, contact (785) 864-4080. Students who need advising, enrollment and graduation planning and assistance should also call (785) 864-4080.

Journalism Resource Center

Professional publications, copies of major national and state newspapers, and reference and research materials are available in the Journalism Resource Center, 210 Stauffer-Flint Hall. Students may check out computers for use in the Resource Center.

KU Edwards Campus

The KU Edwards Campus in Overland Park consists of three classroom buildings (Regents Center, Regnier Hall and the BEST Building) and a student union building offering comfortable professional accommodations for classes, studying or hanging out with friends. Tiered and flat classrooms, a computer lab, conference rooms, an auditorium, conference space, the Student Success Center and the Hawk’s Nest Study and Open Community Center provide a variety of private and community learning environments.

Undergraduate Programs

The school offers the Bachelor of Science degree in Journalism and Mass Communications. The program prepares students for careers in advertising, corporate communications, integrated marketing communications, news, writing and editing, management, and sales in traditional media and emerging and converged media.

The school also offers a minor in journalism and mass communications.

Courses for Nonmajors

All KU students may take:

Course List
Code	Title	Hours
JMC 101	Media and Society	3
JMC 104	Words at Work: Writing Essentials	3
JMC 150	Stand and Deliver	3
JMC 177	First Year Seminar: _____	3
JMC 200	Topics in Journalism: _____	3
JMC 201	Current Issues in Journalism	3
JMC 210	Basic Video Production	2
JMC 211	Tech Tools: Audio / Video	1
JMC 212	Tech Tools: Graphic Design	1
JMC 213	Tech Tools: Visuals	1
JMC 214	Tech Tools: Presentation	1
JMC 215	Tech Tools: Web Coding	1
JMC 260	Agency: Introduction	3
JMC 300	Visual Storytelling	2
JMC 302	Information Exploration	3
JMC 308	Ethics in a Wired World	3
JMC 320	Stratcom I: Introduction to Strategic Communication	3
JMC 408	Media Law and Ethics	3
JMC 488	Laboratory in Media Production	1-3
JMC 503	History of Journalism and Mass Communication	3
JMC 534	Diversity in Media	3
JMC 540	Sports, Media and Society	3
JMC 590	International Journalism	3
JMC 608	Ethics and Professional Practice	3
JMC 611	Sales Strategies	3
JMC 613	International Strategic Communications	3
JMC 618	First Amendment and Society	3

Junior standing is required for:

Course List
Code	Title	Hours
JMC 320	Stratcom I: Introduction to Strategic Communication	3
JMC 503	History of Journalism and Mass Communication	3
JMC 540	Sports, Media and Society	3
JMC 611	Sales Strategies	3
JMC 613	International Strategic Communications	3
JMC 618	First Amendment and Society	3

Students in professional schools who wish to take any other journalism course should consult their schools and the Journalism Student Services Office, 117 Stauffer-Flint Hall.

Internships

Through the Career Center, the school enables students to gain professional experience working as interns. Internships vary in time of year, duration, location, compensation, and required course work or other experience. Many students complete internships during the summer, but they also are available during the school year. Staff members provide further guidance on opportunities and requirements.

Study Abroad

Journalism students study abroad in a variety of locations. Students should work with their journalism advisor and the Office of Study Abroad and Global Engagement.

University Honors Program

The school encourages qualified students to participate in the University Honors Program.

Graduate Programs

The William Allen White School of Journalism and Mass Communications offers 3 tracks leading to the Master of Science in journalism – a scholarly thesis-based Mass Communications track in Lawrence, including a joint M.S.J.-J.D. option, a professional Integrated Marketing Communications track at KU’s suburban Kansas City Edwards Campus, and an online Digital Content Strategy program – and a Ph.D. in Journalism and Mass Communications in Lawrence.

The Lawrence-based Mass Communications program focuses on deeper, theoretical understanding of the professions of the media. The student must complete 37 graduate credit hours with at least a B (3.0) average. A student completes a thesis and passes a general examination of his/her thesis.

The Integrated Marketing Communications course of study trains professional communicators to find solutions for business problems and to explore strategic marketing from a managerial perspective. It emphasizes the integration of research, ethics, writing, creativity, innovation, technology, branding, social media, sales and leadership. The curriculum is an advanced series of courses offered to students who show an aptitude for strategic thinking and have professional experience in marketing communications or other media-related fields. It is offered on the KU Edwards Campus in Overland Park and is designed for part-time, evening study to accommodate working professionals, while maintaining the same standards of academic excellence found in full-time graduate programs on the Lawrence campus.

Our online master's program in Digital Content Strategy trains graduates to find, use and analyze information and data to solve organizational problems. With certificates in Social Media Strategy and Data Interpretation and Communication, students can become the information expert in his/her organization. The online program is divided into two certificates. The master's degree is earned by completing both certificates, but students may choose to earn just one certificate. Students may work on either of these certificates independently, building credentials before they complete a master's degree. All classes are online. The program requires 30 hours of coursework to earn a master's degree.

The Ph.D. program in Journalism and Mass Communications is small and, therefore, selective. We admit 4 to 6 students per year to ensure close work with the faculty. We expect our students’ scholarly and research interests to intersect with those of our faculty. Students who hold a master’s in journalism complete at least 40 hours for the degree. The student completes study of appropriate research skills, designed in consultation with the faculty advisor. The student also must meet KU’s requirements for dissertation hours.

Undergraduate Scholarships and Financial Aid

All students with financial need should apply to Financial Aid and Scholarships. This office awards scholarships to incoming first-year students based on academic merit.

The School of Journalism and Mass Communications has a limited number of scholarships provided by donors who often specify the majors or the geographic areas from which recipients may be selected. Most scholarships from the school are reserved for students already enrolled in journalism courses. To receive a need-based scholarship from journalism, the student must have submitted the FAFSA form and been determined to be eligible. Merit-based scholarships also are offered.

Scholarship applications are available beginning October 1 on the school's website. The application deadline is December 1. Notices of scholarships awarded by national journalism organizations are posted in Stauffer-Flint Hall and the Dole Center when they are received.

Graduate Fellowships and Assistantships

For information about graduate assistantships, contact the School of Journalism and Mass Communications.

Visit the Graduate Studies website for information about funding opportunities for graduate students at KU.

Financial Aid and Scholarships administers grants, loans, and need-based financial aid.

Undergraduate University Regulations

For information about university regulations, see Regulations or visit the University of Kansas Policy Library.

Absences

The school reserves the right to cancel the enrollment of any student who fails to attend the first class or laboratory meeting. Instructors may require a certain level of attendance for passing a course and may drop a student for lack of attendance without the student’s consent.

Change of School

To change from one school to another, you must submit a Change of School form online. Follow the deadlines on the form.

Admission is competitive and occurs three times per year. Applications are due February 15 for summer or fall, July 15 for fall, and September 15 for spring admission. Admission requirements are outlined in the catalog and on the School's website.

Credit/No Credit

A Credit/No Credit option is available to all degree-seeking undergraduates. You may enroll in one course a semester under the option, if the course is not in your major or minor. For more information, visit the KU Policy Library.

Warning: Certain undesirable consequences may result from exercising the option. Some schools, scholarship committees, and honorary societies do not accept this grading system and convert grades of No Credit to F when computing grade-point averages.

Journalism courses or courses in another school's major or minor may not be taken for Credit/No Credit.

Graduation with Distinction and Highest Distinction

Students who rank in the upper 10 percent of their graduating class graduate with distinction. The upper third of those awarded distinction graduate with highest distinction. In addition to a student’s academic record, other factors may be considered.

Honor Roll

Students with grade-point averages of 3.75 who have completed at least 12 hours with letter grades are recognized on the honor roll or dean’s list in fall and spring. Credit/No Credit grades are not accepted. S grades are accepted. An Honor Roll notation appears on the transcript.

Maximum and Minimum Semester Enrollment

The normal enrollment is 15 to 16 hours a semester. A 12-hour enrollment is considered a minimum full-time enrollment. Enrollment in more than 18 hours a semester, or more than 9 hours during the summer session, requires special permission from the assistant dean for student services.

Nonresidence Study Before the Last 30 Hours

Before the last 30 hours required for the degree, students may, under certain conditions, take courses at other institutions and transfer the credit to KU. Before enrolling in a nonresidence course, check on how your courses will transfer to KU or complete KU’s standard form, Request for Tentative Evaluation of Transfer Credit, in your dean’s office or student services office or in College Advising and Student Services for students in the College. After completing the course work, you must request that an official transcript be sent to the Office of Admissions, KU Visitor Center, 1502 Iowa St., Lawrence, KS 66044-7576, 785-864-3911. For transcripts to be official, they must be mailed from the college or university directly to KU. Faxed transcripts are not accepted for posting of transfer credit.

Nonresidence credit includes all credits from another college or university taken after initial enrollment at KU, military service courses, and other undergraduate course work not formally offered in the Schedule of Classes.

Majors must submit the Request for Tentative Evaluation of Transfer Credit form before they enroll.

Prerequisites and Corequisites

Course prerequisites are strictly enforced. Students are administratively dropped from courses for which they do not meet prerequisites. Waiver is not granted if the prerequisite course was taken and failed or taken and not completed.

Probation

Students admitted to the school must do the following in order to remain in the school in good standing:

Maintain a 2.5 cumulative KU grade-point average and a 2.5 journalism grade-point average.

Students failing to meet the condition above are placed on probation for 1 semester. If a student does not raise their cumulative KU and/or journalism grade-point averages to 2.5, they are dismissed from the school.

Students who fail to complete JMC 101 with a C (2.0) or better have their admission rescinded.

Repetition of Courses

The School of Journalism and Mass Communications follows the university’s course repeat and grade replacement policy.

Required Work in Residence

No baccalaureate degree is granted to a student who has not completed at least 30 semester credit hours of residence courses at KU. No exceptions are granted.

To earn a bachelor’s degree from KU, you must complete the last 30 hours of credit for the degree by resident study. You may petition the dean for a waiver.

Time Limits

Students are encouraged to complete the undergraduate degree in 4 years or less. Students experiencing a break in enrollment may return within five years of the last class they attended as an enrolled undergraduate journalism student and complete their coursework under the requirements in place at the time they left. They must maintain continuous enrollment to finish their coursework after they re-enroll.

If it has been longer than five years, students may be readmitted under the current degree requirements in place when they return.

Transfer of Credit

CredTran is a transfer course equivalency system that lists more than 2,200 colleges and universities from which KU has accepted transfer courses in the past. If your school or course is not listed, your evaluation will be completed when you are admitted to KU.

A maximum of 12 hours of journalism course work taken at other institutions may count toward a degree. Other journalism courses do appear on the transcript, but the hours are treated as excess, and an equal number of hours is added to the 120 required for graduation. Courses with grades of D are not accepted for transfer credit.

Graduate University Regulations

For information about university regulations, see Regulations or visit the University of Kansas Policy Library.

Courses

JMC 101. Media and Society. 3 Credits.

Introductory course open to all KU students. The course emphasizes the use of critical and creative thinking as tools to better consider the reliability of information received through newspapers, magazines, radio and television, online media, trade publications, advertising, and business communications. The class also surveys media ethics, economics, technology, and the function and impact of media on a free society. The course is designed for pre-journalism students, students considering journalism as a major, and students from other disciplines who take it as an elective. Not open to seniors. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum.

JMC 104. Words at Work: Writing Essentials. 3 Credits.

This course introduces the formats and language used in professional writing. This course also covers structure, usage, clarity, punctuation and other mechanics, which students apply in writing. Students will learn proper attribution practices, write pieces in various formats and practice the revision process. The course is designed for beginning journalism students, students considering journalism as a major, and students from other disciplines who wish to improve their writing skills and learn principles of professional writing. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum.

JMC 150. Stand and Deliver. 3 Credits.

The ability to inform or persuade confidently through presentation is an incalculable skill no matter where students choose to direct their careers. This course introduces students to presentation approaches, effective oral communication fundamentals, audience analysis, support technologies and structural development. Students will assess their own communication styles and strengths, understand presentation purposes and types, research, edit and organize material, use graphics concepts and techniques to design formats for value-added content, and practice coherent, relevant and well-articulated stories. Students will apply what they learn in a variety of situations, from individual expository speeches to group business proposals. Open to all undergraduate students.

JMC 177. First Year Seminar: _____. 3 Credits. SC

A limited-enrollment, seminar course for first-time freshman, organized around current issues in journalism or media. First year seminar topics are coordinated and approved through the Office of First Year Experiences. Prerequisite: First-time freshman status.

JMC 200. Topics in Journalism: _____. 3 Credits.

Topics course in Journalism.

JMC 201. Current Issues in Journalism. 3 Credits.

An in-depth investigation of a current event or issue confronting the various professions of journalism. The class will examine the implications of the event/issue for professional values, ethics, diversity and free expression. Prerequisite: JMC 101 with a grade of 2.0 or better.

JMC 205. Career Exploration and Planning. 1 Credits.

This course will provide students instruction in career planning connected to their major and ultimately life after graduation. Topics include career interests and work styles. Prerequisite: JMC 101 and JMC 104 with a C (2.0) or higher. Not open to seniors.

JMC 210. Basic Video Production. 2 Credits.

This course instructs and prepares students to work with multiple media- studio and live production. This is a lab-intensive course designed with live newsroom and live in-the-field productions. Students will have the opportunity to learn behind the scene skills; studio and live camera, floor directing, lighting, audio, basic PhotoShop and field producing skills in production of newscasts and other reports. May be taken twice.

JMC 211. Tech Tools: Audio / Video. 1 Credits.

This hands-on course helps students develop skills in audio and video production and editing using industry standard tools including Audition, Premiere and Rush.

JMC 212. Tech Tools: Graphic Design. 1 Credits.

This hands-on course will help students develop graphic design skills to create vector graphics, documents and mockups in InDesign, Illustrator and XD.

JMC 213. Tech Tools: Visuals. 1 Credits.

This hands-on course will allow students to develop basic skills in mobile photography, image editing, and animation using Photoshop, Lightroom and After Effects.

JMC 214. Tech Tools: Presentation. 1 Credits.

This hands-on course will help students develop visual presentation skills and an awareness of accessibility issues in Powerpoint, Keynote and Google Slides.

JMC 215. Tech Tools: Web Coding. 1 Credits.

This hands-on course helps students build skills in Wordpress as well as basic coding in HTML and CSS.

JMC 260. Agency: Introduction. 3 Credits.

The course familiarizes students with the business, roles, scope and culture of the strategic communications business, including its advertising, public relations and related components. It includes an introduction to brand and creative messaging strategy, critical and creative thinking processes. It also focuses on developing a toolbox of principles for evaluating critical thinking and creative ideas. This class is a prerequisite or corequisite to working in The Agency.

JMC 300. Visual Storytelling. 2 Credits.

This course is about understanding how an idea becomes something you can see and how the media use visuals in the most efficient and effective ways possible. Students will develop a visual vocabulary and personal aesthetic as they expand their skills in the use of the digital toolbox-including presentation design, and the use of graphics, typography, color, photography (still and video) and audio. They will put their learning into practice through production of visual projects for diverse audiences served by print, online and broadcast media. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: JMC 101 with a grade of 2.0 or better. It is highly recommended that students take at least one Tech Tools section concurrently.

JMC 302. Information Exploration. 3 Credits.

This course addresses the central role of information literacy and information sources in news and strategic communication. Students learn to gather information by using a wide range of research tools and techniques. They advance their critical thinking by practicing to evaluate the credibility of the information sources they access. They learn to analyze and synthesize the information they collect, in preparation to communicate it. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum.

JMC 304. Media Writing for Audiences. 3 Credits.

This course will emphasize journalistic and strategic writing in creating coherent and engaging content. It will build on JMC 104, helping students sharpen their writing and interviewing skills for text and audio/video and sharpen their judgment in choosing information, sources and story forms. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Students must be admitted to the School of Journalism and Mass Communications, journalism minor or in an approved concentration in order to enroll in JMC 304. Prerequisite: JMC 101, and JMC 104 or passage of the School's Grammar Basics course. May be taken after or concurrently with JMC 302.

JMC 305. Writing for Media, Honors. 3 Credits.

An Honors section of JMC 304. This course will emphasize journalistic and strategic writing in creating coherent and engaging content. It will build on JMC 104, helping students sharpen their writing and interviewing skills for text and audio/video and sharpen their judgment in choosing information, sources and story forms. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Students must be admitted to the School of Journalism and Mass Communications, journalism minor or in an approved concentration in order to enroll in JMC 305. Prerequisite: JMC 101, and JMC 104 or passage of the School's Grammar Basics course. May be taken after or concurrently with JMC 302. Open only to students in the KU Honors Program.

JMC 308. Ethics in a Wired World. 3 Credits.

This course surveys and applies theories, principles and critical-thinking strategies for making ethical decisions related to personal and professional use of media. Students will examine and strive to resolve specific ethics challenges posed by participation in media such as Facebook, Twitter, LinkedIn, Blackboard, news media websites, dating websites, and more. Course is not open to students, including minors, enrolled in the School of Journalism and Mass Communications.

JMC 309. Data Storytelling. 3 Credits.

This course will prepare students to draw conclusions from data and statistical evidence, in order to generate insights, support managerial decisions, and communicate compelling stories. Students learn and practice all components of the data workflow, including accessing and collecting data, assessing the credibility of data, using spreadsheets to organize and analyze data, drawing inferences from data, and communicating data with text and visualizations. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: JMC 302 with a grade of 2.0 or better. Students must be admitted to the School of Journalism and Mass Communications, journalism minor or in an approved concentration to enroll.

JMC 319. Topics in Journalism and Mass Communications: _____. 1 Credits.

A brief overview of a skill or concept relevant to journalism and mass communications. Prerequisites vary depending on topic; see Notes for specifics. May be repeated for credit up to three times for three hours maximum. Prerequisite: Varies by topic.

JMC 320. Stratcom I: Introduction to Strategic Communication. 3 Credits.

Students develop an understanding of how organizations develop effective, research-based communication plans to accomplish their objectives. It examines the role of communications in strategic planning and explores career opportunities in professions such as advertising, public relations and sales. JMC 320 provides insight into how communicators use critical and creative thinking to gather, organize, evaluate and deliver information in a culturally diverse environment. For students entering the Strategic Communication track of the School of Journalism & Mass Communications, JMC 320 provides the foundation for core courses in research methods, message development and strategic campaigns. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: Junior standing or completion of JMC 101 with a grade of C (2.0) or higher. Open to non-majors.

JMC 340. Creative Concepting. 3 Credits.

This course focuses on fundamental concepting skills necessary for creative content development from ideation to concept presentation. Students will explore and work through the creative concepting process to inspire and produce creative media. Ideation and concepting projects are grounded in real-world messaging challenges and audience understanding. Requirement: Must obtain a grade of C (2.0) or above to advance in the curriculum. Prerequisite: Admission to the School of Journalism and Mass Communications and JMC 101, 104, 260. May be taken concurrently with JMC 300.

JMC 345. Audience Experience. 3 Credits.

This course teaches students to research, understand, develop, and produce creative content for diverse audiences across an audience journey in a multimedia, omnichannel digital environment. Known as audience experience, or brand experience, this set of principles and skills is fundamental to the development of creative content in a digital, multi-platform, multi-screen audience environment. Requirement: Must obtain a grade of C (2.0) or above to advance in the curriculum. Prerequisite: Admission to the School of Journalism and Mass Communications and JMC 101, JMC 104, JMC 260. May be taken concurrently with JMC 300.

JMC 406. Media Practicum. 1-3 Credits.

The Media Practicum provides students opportunities to earn credit while gaining practical education and experience working in units of campus media, including the University Daily Kansan/Jayhawk Media Group, KUJH-TV and Media Crossroads, as well as community-based media organizations associated with the William Allen White School of Journalism and Mass Communications, including the Statehouse news bureau and the Eudora Times. Students complete work under supervision of an instructor with defined outcomes and measures, preparing them for work in the media profession. Prerequisite: JMC 101 and JMC 104. Corequisite of JMC 304.

JMC 408. Media Law and Ethics. 3 Credits.

This course examines the ethical and legal foundations of mass communication in the United States and related challenges inherent in the practice of professional communication. Students will study freedom of expression concepts through the joint lens of First Amendment law and ethical decision-making processes. Both ethical and legal assessments of a variety of speech, persuasive media, and press issues, including privacy, intellectual property, and libel, will be discussed. The course will introduce key ethical and legal theories, codes, and principles and will use case studies and decision-making models to address important challenges within the ethical and legal practices of professional communication. Prerequisite: JMC 101 with a C (2.0) or higher.

JMC 409. Special Topics in: _____. 2-4 Credits.

Prerequisite: Approval of instructor.

JMC 410. Media Photography. 3 Credits.

The study of photography including light, cameras, lenses and exposure combined with the practice of photography for media. Students will learn to photograph news, sports, events and portraits. The course will also stress the ethics and practice of digital editing using software. Students will need frequent access to a camera that conveniently allows for setting ISO, aperture and shutter speed. Prerequisite: JMC 300 with a grade of C (2.0) or above.

JMC 415. Multimedia Reporting. 3 Credits.

Hands-on instruction in the gathering, writing, and presentation of news and information for newspapers, magazines, television, radio, and online media. Student work may appear in campus media. A 75-question test on grammar, usage and AP style will be required as part of the course. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: JMC 302 with a C (2.0) or above and JMC 304 (or JMC 305) with a C (2.0) or above.

JMC 419. Multimedia Editing. 3 Credits.

This course emphasizes principles of editing for written and verbal expression, logic, visual presentation, organization, and news judgment for all forms of media: newspaper, magazine, broadcast, and online. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: JMC 302 with a C (2.0) or above and JMC 304 (or JMC 305) with a C (2.0) or above.

JMC 420. Stratcom II: Principles of Advertising and Public Relations. 3 Credits.

This course deepens students' exposure to and understanding of two major disciplines within the broader area of strategic communication: advertising and public relations. Approximately half the course will be devoted to coverage of the principles of advertising; the other half will be devoted to coverage of the principles of public relations. Content will include defining the two professions, exploring their status within the broader area of strategic communication and analyzing current and projected professional activities. Students will gain an understanding of the principles of these evolving, separate but related major professions within strategic communication. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: For students starting at KU Summer 2022 and before: Admission to the School of Journalism and Mass Communications and JMC 320 with a grade of C (2.0) or above. For students starting at KU Fall 2022 and after: Admission to the School of Journalism and Mass Communications, JMC 304, JMC 309, and JMC 320 all with grades of C (2.0) or above.

JMC 460. Research Methods in Strategic Communication. 3 Credits.

Students conduct, analyze and apply research to develop strategy and guide decisions related to communication campaigns. In addition to studying qualitative and quantitative research methods as well as basic statistics, students develop critical thinking skills by defining research problems and producing insightful solutions. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: For students starting at KU Summer 2022 and before: Admission to the School of Journalism and Mass Communications and JMC 320 with a grade of C (2.0) or above. For students starting at KU Fall 2022 and after: Admission to the School of Journalism and Mass Communications, JMC 304, JMC 309, and JMC 320 all with grades of C (2.0) or above.

JMC 488. Laboratory in Media Production. 1-3 Credits.

This course offers students an opportunity to work with multiple media-studio and live production. This is a lab-intensive course designed with live newsroom and/or live in-the-field productions. Students will serve as producers/anchors and directors for programing at KUJH, Media Crossroads and other media. No student may earn more than four hours total in JMC 506, JMC 507, and/or JMC 508, and no student may earn more than nine hours combined for course work in JMC 210, JMC 488, JMC 507, and JMC 508. Excess hours of practicum will add hours to the total number of hours needed to meet graduation requirements. Limit of three hours enrollment in JMC 488 in a student's total course work. Prerequisite: JMC 210 or instructor permission.

JMC 500. Topics in Journalism: _____. 2-3 Credits.

Prerequisite: Eight hours of journalism. If a section is designated Advanced Media, the prerequisite is JMC 415 and JMC 419, each with a grade of 2.0 or above.

JMC 503. History of Journalism and Mass Communication. 3 Credits.

A survey of the history of the American media emphasizing appreciation and understanding of the technological, social, and cultural trends affecting newspapers, magazines, radio, and television broadcasters, and online media. The class may focus on one segment of journalism history, which will be listed in that semester's timetable. The course may be repeated when the focus varies. Prerequisite: Junior standing.

JMC 505. Professional Development. 1 Credits.

Preparation in skills needed in seeking internships and permanent employment, including resume and application letter writing, interviewing and professional presentations. Prerequisite: JMC 415 or JMC 460 with a grade of 2.0 or higher.

JMC 506. Directed Studies in Journalism. 1-3 Credits.

Undergraduate research project. Students must submit a written proposal to be approved by the instructor before enrollment. Proposal form can be found on Journalism School website or advising office and must be received by Journalism advising office by the 16th day of the semester. Limit of three hours enrollment in a student's total course work. Prerequisite: 2.5 grade point average overall and in Journalism.

JMC 507. Practicum in Journalism (Professional). 1-3 Credits.

Practical experience in a supervised professional setting. Students enrolled receive credit for professional experience in advertising, public relations, news-editorial, radio, television, photojournalism, communications, social media and related fields. Supervision is provided by the employer offering the professional experience. Enrollment requires consent of instructor. Students also must be registered with the Journalism Career Center. Limit of three hours enrollment in JMC 507 in a student's total course work. No student may have more than four hours total in JMC 506, JMC 507, and JMC 508. A student is allowed to receive credit and financial compensation if both are offered by the employer. Graded on a satisfactory/unsatisfactory basis. Prerequisite: Having completed either JMC 415 or JMC 560 with a grade of 2.0 or above, having completed at least 11 hours of journalism, having a grade point average of 2.5 or above, both overall and in journalism, reporting to a journalism or communications professional, working at least 40 hours for one credit, at least 80 hours for two hours of credit, at least 120 hours for three hours of credit, and completing a 4-5 page report accompanied by work samples.

JMC 534. Diversity in Media. 3 Credits.

A study of mass media images and portrayals of race, class, and gender in society. The course examines media representations of African-Americans, Latinos, Native Americans, and Asian Americans, as well as media images of masculinity and femininity. The course also explores media images of groups traditionally under-represented in the media, including gays and lesbians, the elderly, the poor, and the disabled. Students study media portrayals in journalism, entertainment, public relations and advertising. The course encourages students to think critically about media images and analyze the role mass media play in reinforcing cultural stereotypes. Prerequisite: 8 hours of Journalism.

JMC 540. Sports, Media and Society. 3 Credits.

The role of mass media in shaping and influencing sports and popular culture. Students will think critically about currently accepted media and sports practices, particularly at the Division I college level. Guest speakers represent media and athletics. Discussion, presentation, paper and essay exam. Prerequisite: Junior standing.

JMC 545. Magazine Publishing. 3 Credits.

This is an entrepreneurial course in which students work in pairs to come up with an idea for a new magazine, write a business plan and design pages for it. In the process, students learn about magazine media today, how to identify need, understand audience and competition, how to plan an editorial product in print and online, how to develop circulation/promotion and advertising plans, and how to create a visual identity for a magazine. Students also learn how to write a business plan persuasively and concisely, and to edit for continuity. The outcome is a portfolio-quality project that demonstrates critical thinking, writing and design skills. Prerequisite: JMC 302 with a grade of C (2.0) or above and JMC 304 (or JMC 305 Writing for Media, Honors) with a grade of C (2.0) or above.

JMC 550. Digital Media. 3 Credits.

This course will allow students to go deeper into one area of news, build their portfolios and prepare for internships. Each section has a separate emphasis: multimedia broadcast, multimedia reporting, or editing/production. The Multimedia Broadcast section will advance the student's understanding of reporting, writing, shooting and editing video for online and KUJH-TV. The section produces content for KUJH-TV newscasts and for an online audience. The Multimedia Reporting section will provide an immersive reporting opportunity for students in the News and Information track. It allows students to report stories for the University Daily Kansan and Kansan.com. Reporting students will produce depth stories and cover breaking news as it happens. This section prepares students for internships and advanced media courses. In the Editing/Production section, students will work for the University Daily Kansan and Kansan.com, editing stories, writing headlines and cutlines, creating packages, working on search engine optimization and social media, and building graphics. The course gives students hands-on experience with editing on deadline for digital and print, as well as a deeper understanding of news and current production processes. Requirement: Must obtain a grade of C (2.0) or higher to advance in the curriculum. Prerequisite: JMC 415, and JMC 419 each with a grade of C (2.0) or higher.

JMC 551. Advanced Multimedia Reporting. 3 Credits.

This course allows students to report stories for the University Daily Kansan and Kansan.com. Students in this course will produce enterprise and spot news content. This section prepares students for internships and upper-level courses. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: JMC 415, and JMC 419 each with a grade of C (2.0) or higher.

JMC 552. Broadcast Reporting. 3 Credits.

This course advances the student's understanding of reporting, writing, shooting and editing video for online and KUJH-TV. The section produces content for KUJH-TV newscasts and for an online audience. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: JMC 415, and JMC 419 each with a grade of C (2.0) or higher.

JMC 553. Advanced Editing and Production. 3 Credits.

In this course, students edit stories, write display type for multiple platforms, work on digital analytics and social media, and prepare news for print and digital publication. The course gives students hands-on experience with editing on deadline and production processes. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: JMC 415, and JMC 419 each with a grade of C (2.0) or higher.

JMC 560. Message Development. 3 Credits.

Students exercise both critical and creative thinking to develop the multi-media writing skills expected of strategic communicators. Students begin addressing clients' needs by applying research on product or service benefits, brand identity, competition and audience motivations. The research informs the writing of a strategic message planner or creative brief, which students employ to write and produce messages in many forms. Examples of messages created in JMC 560 include print, video and radio advertising; social media messages; sales letters and other business writing; and such public relations writing as news releases. Combining strategy, design, and writing and production skills, students begin to build a professional portfolio throughout this class. JMC 560 prepares students for internships and lays the groundwork for the campaigns class. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: For students starting at KU Fall 2012 and after: JMC 300, JMC 302 (Infomania), JMC 304 (Media Writing) (or JMC 305 Writing for Media, Honors), JMC 320, JMC 420, and JMC 460 all with grades of C (2.0) or above and passage of the grammar test. May be taken concurrent with JMC 420 and JMC 460. For students starting at KU Fall 2018 and after: JMC 300, JMC 302, JMC 304 (or JMC 305, Honors) JMC 320, JMC 420, and JMC 460 all with grades of C (2.0) or above. Only open to Journalism and Mass Communications majors.

JMC 585. Multimedia Sports Journalism. 3 Credits.

The course would be a hands-on, in-your-face, portfolio-building opportunity for students who want to venture into sports journalism. It would allow students to write sports stories, do live play-by-play, develop video stories and cover live events. It will also introduce them to sports journalism beyond the playing field. Must obtain a grade of C or higher to advance in the curriculum. Prerequisite: JMC 415 and JMC 419, or JMC 560, all of which must be passed with a C (2.0) or higher, or instructor permission. Students must be admitted to the School of Journalism and Mass Communications in order to enroll in JMC 585.

JMC 590. International Journalism. 3 Credits. NW

This course explores print, broadcast and online media in industrialized and developing nations. It examines how government rules and restrictions affect press freedoms, examines the effects of technology on access to information, explores how the U.S. media cover news in foreign countries, explores how foreign media cover news events in the United States, and examines coverage of critical current events. The goal of the course is to make students aware of the effects of mass media in a global economy. Prerequisite: Eight hours of Journalism.

JMC 600. School Journalism and Publications. 3 Credits.

(Open only to education majors and journalism teachers in elementary and secondary schools.) A study of the use of publications in the teaching of secondary school journalism, and an analysis of problems in supervising school newspapers, magazines, and yearbooks. The course covers staff organization, writing and editing, make-up, typography, advertising, and illustration. Students learn through lectures, projects, practice assignments, and directed study of newspapers, yearbooks, and current teaching materials.

JMC 608. Ethics and Professional Practice. 3 Credits.

This course surveys techniques of moral analysis, argument, and decision-making for use by practitioners in both news and persuasive journalism. It employs classical ethical theory, moral reasoning models, and critical-thinking skills to resolve ethical choices through case studies involving reporters, editors, broadcasters, and practitioners in advertising, marketing, and public relations. Prerequisite: Eight hours of Journalism.

JMC 610. Advanced Visual Media. 3 Credits.

Students will learn advanced photography principles, including documentary photography, use of flash, advanced lighting techniques, advanced software skills, and innovative imaging, as well as integration of still and video images. Emphasis on the creation of a digital portfolio, plus creating or finding an outlet for publication. Students should have semester-long access to a camera with multiple lenses that allows for manual exposure adjustment. Students should also have regular access to a detachable electronic flash. Must obtain a grade of C (2.0) or higher. Prerequisite: JMC 410 with a grade of C (2.0) or higher, or portfolio review. Students must be admitted to the School of Journalism and Mass Communications and be in good academic standing in order to enroll in JMC 610.

JMC 611. Sales Strategies. 3 Credits.

The class focuses on the important basics of effective communication, attitudinal and strategic business skills that help persuade, convince and influence others. Communications skills such as asking the right questions, learning to present by taking care of your audience, effective listening and writing are all integrated into the class. Also business skills such as time management, customer service, handling objections, negotiations and business development are just a few of the necessary skills to be successful in a marketing, strategic communications or news path career. Experiential learning is a key element of the class as students have the opportunity to work directly with marque companies in the Kansas City/Lawrence area to learn the value of their sales process and unique selling propositions. The interaction with these industry professionals plus classroom guest speakers provide great experiential learning and career networking opportunities. The class also fulfills a requirement for the Certificate in Professional Selling offered through the Business School. Prerequisite: Junior standing.

JMC 612. Visual Design and Production. 3 Credits.

This course approaches design as a visual problem-solving process. Students create a digital portfolio that uses advanced storytelling techniques and showcases digital media competency. The process explores a number of possible solutions, encouraging students to expand their perspectives and to explore innovative and creative approaches. The resulting portfolio builds a bridge from student work to professional practice. Prerequisite: For students starting prior to Fall 2012, students must be admitted to the School of Journalism and have at least junior standing to enroll in this course. For students starting Fall 2012 and after, completion of JMC 300 (or 310) with a grade of C (2.0) or higher. Must be admitted to the School of Journalism to take JMC 612.

JMC 613. International Strategic Communications. 3 Credits.

This course examines the process by which professional promotional communicators operate in a global multicultural environment. It aims to instill an appreciation for the challenges in crossing cultures, beginning with research and continuing through examining or creating culturally appropriate messages to be delivered in country-specific ways. The course covers differences among cultures and their communication styles, economic systems, demographics, politics, regulatory environment, research practices and media systems. Through case studies and projects, this course gives students a framework from which to sort through the challenges of global marketing communications. Prerequisite: Junior standing.

JMC 615. Social Media in Strategic Communication. 3 Credits.

This course examines significant changes in strategic communication approaches brought about by the networked information society. Students will study effective ways for organizations to identify social technographics of key audiences, create social media content, disseminate messages and evaluate social media-based strategic communication initiatives. This course combines theoretical and hands-on approaches to issues. Students will work in groups to analyze, evaluate and develop social media strategies for organizations chosen for their case study research. Prerequisite: JMC 460 with a grade of C (2.0) or above or consent of the instructor. Open to non majors with permission of the instructor.

JMC 616. Financial Basics for Communicators. 3 Credits.

An overview of how business and markets operate; balance sheets, income statements and statements of cash flows; how to create and interpret budgets, particularly for non-profit organizations; key documents and regulations of business; how to use various tools of analysis, and how to make personal finance decisions. Each student follows one public company for the semester and explores various aspects of its operations. Prerequisite: Junior standing and completion of JMC 415 Multimedia Reporting or JMC 560 (or JMC 435) with a grade of C (2.0) or better. Open to non majors.

JMC 617. Multimedia Management and Leadership. 3 Credits.

The course addresses challenges faced by managers and leaders in traditional and non-traditional environments. The course explores a range of management and leadership concepts, including organizational culture, organizational change, functions of managers, leadership theory, motivation and reinforcement. Also explores in some detail the new world of work and what it means to be a "contingent employee" or "free agent." Prerequisite: At least one course designated as Advanced Media or JMC 460 (or JMC 568). Open to non majors with permission of the instructor.

JMC 618. First Amendment and Society. 3 Credits.

An examination of the history and philosophy of freedom of speech and press and the limitations imposed upon those rights by statute, common law, and court decisions resolving conflicts with other constitutional rights. Critical-thinking skills and case analysis focus on the roles, rights, and responsibilities of the news and persuasive media in a free society. This course is open to all students at the University of Kansas. It emphasizes the importance of freedom of expression in a free society. Students study key media law court decisions and explore free speech issues more broadly to embrace the philosophical thinking that led to the development of the First Amendment. Prerequisite: Junior standing.

JMC 620. TV News-Advanced Media. 3 Credits.

This course instructs and prepares students to work with multiple media-writing, reporting, web, graphics and live elements-to tell stories on the appropriate media platform. This is a lab-intensive course designed with live newsroom and live in-the-field reporting. Students will also have the opportunity to use producer and directing skills in production of newscasts and other reports. Classroom discussions will concentrate on refining and developing the skills you've learned in previous broadcast news courses, and on discussion and critical evaluation of professional standards and ethics. We will hold critique sessions of your lab work. We try to maintain flexibility in the class discussion topics in order to make them relevant to your lab work and to current issues in broadcast journalism. Requirement: Must obtain a grade of C (2.0) or higher. Prerequisite: JMC 550, JMC 551, JMC 552, or JMC 553 with a grade of C (2.0) or higher. Students who started at KU prior to Fall 2012 only need to complete JMC 415 and JMC 419 with a grade of C (2.0) or higher as a prerequisite. Only open to Journalism majors. Students must be in good academic standing to take this course.

JMC 621. Data Reporting and Visualization-Advanced Media. 3 Credits.

This class will advance the student's understanding and use of data driven journalism and its effective presentation. It will expand their knowledge of the skills necessary to be a data driven journalist and guide them in the creation of a stories and complementary visuals based on database analysis. Everyone in the class will learn the basic coding skills that the field requires, use those skills to acquire data, and create multiple data driven journalism stories, some of which will be used in media. Requirement: Must obtain a grade of C or higher (2.0). Prerequisite: JMC 550, JMC 551, JMC 552, or JMC 553 with a C (2.0) or better. Students who started at KU prior to Fall 2012 only need to complete JMC 415 and JMC 419 with a grade of C (2.0) or higher as a prerequisite. Only open to Journalism majors. Students must be in good academic standing to take JMC 621.

JMC 625. Digital Media Tools-Advanced Media. 3 Credits.

In Digital Media Tools, students learn to negotiate multiplatform newsrooms, acquiring skills in online production, audience engagement, analytics, social media account management and interactive multimedia storytelling. Must obtain a grade of C (2.0) or higher. Prerequisite: JMC 551, JMC 552 or JMC 553, or both JMC 420 and JMC 460, with a grade of C (2.0) or higher, or instructor permission. Only open to Journalism and Mass Communications majors. Students must be in good academic standing to take this course.

JMC 630. Depth Reporting-Advanced Media/Capstone. 3 Credits.

This is an enterprise reporting class designed to give students hands-on experience covering important issues that impact individuals and communities in Kansas and beyond. Students will produce multimedia stories that include government, social and cultural issues, business, human interest, and non-profit agencies. Requirement: Must obtain a grade of C (2.0) or higher. Prerequisite: JMC 550, JMC 551, JMC 552, or JMC 553 with a grade of C (2.0) or higher. Students who started at KU prior to Fall 2012 only need to complete JMC 415 and JMC 419 with a grade of C (2.0) or higher as a prerequisite. Only open to Journalism majors. Students must be in good academic standing to take this course.

JMC 635. Statehouse Reporting-Advanced Media/Capstone. 3 Credits.

The purpose of this class is to provide students with an immersive public affairs reporting experience at the State Capital in Topeka while covering the important statewide issues of the day. Students will be assigned to cover the statehouse for specific media outlets and assist those media in fulfilling their public-service missions to their communities. Requirement: Must obtain a grade of C (2.0) or higher. Prerequisite: JMC 550, JMC 551, JMC 552, or JMC 553 with a grade of C (2.0) or higher. Students who started at KU prior to Fall 2012 only need to complete JMC 415 and JMC 419 with a grade of C (2.0) or higher as a prerequisite. Only open to Journalism majors. Students must be in good academic standing to take this course.

JMC 636. Documentary-Advanced Media/Capstone. 3 Credits.

The study of the field and functions of non-broadcast television: the use of video by business, educational, medical, governmental, and non-profit organizations. Students plan and produce typical video materials, such as training tapes, employee orientations, community relations, new product demonstrations and self-paced instructional programs, designed for both internal and external audiences. Must earn a C (2.0) or higher. Prerequisite: For students who began at KU prior to fall 2012: JMC 415 or JMC 560 (or JMC 435) with a grade of C (2.0) or above. For students who begin at KU Fall 2012 and after: JMC 550, JMC 551, JMC 552, or JMC 553 with a grade of C (2.0) or above. Only open to Journalism majors. Students must be in good academic standing in order to enroll in JMC 636.

JMC 640. Strategic Campaigns. 3 Credits.

Students produce a campaign to solve a strategic communications problem for an established organization. Students work with an actual client to develop a campaign from the initial research to the final recommendation. By applying the knowledge, experience and skills gained in previous courses, students confirm their readiness to enter the profession. Requirement: Must obtain a grade of C (2.0) or above. Prerequisite: Senior standing, good standing in the School of Journalism and JMC 420, JMC 460, and JMC 560 all with grades of C (2.0) or above.

JMC 650. Magazine Journalism-Advanced Media. 3 Credits.

Students in the course will produce different kinds of articles (departments and longer stories that fit key categories in magazines, including service articles, profiles and informational articles) for a real magazine. The magazine could be in print, online or take some other form. Students will gain an understanding of different parts of a magazine, the difference between departments and articles, and how to report and write short articles and longer substantive stories. Must obtain a grade of C (2.0) or higher. Students must be in good academic standing in order to enroll in JMC 650. Only open to Journalism students. Prerequisite: JMC 550, JMC 551, JMC 552, or JMC 553 with a grade of C (2.0) or higher. Students who started at KU prior to Fall 2012 only need to complete JMC 415 and JMC 419 with a grade of C (2.0) or higher as a prerequisite. Only open to Journalism majors. Students must be in good academic standing to take this course.

JMC 660. TV News II - Advanced Media/Capstone. 3 Credits.

Students build on their experiences at KUJH-TV by working at a professional television station, cable operation or other approved media outlet where they are expected to generate content that contributes to the on-air/online news content of that media outlet. Students may work in different news functions including, but not limited to, reporting, videography, producing, directing or web/social producing. Instructors confer with students and their supervisors for individual mid-semester and end-of-semester conferences/evaluations. Successful completion of the course requires students to prepare a résumé reel or portfolio of their work and then have that reel or portfolio evaluated by a news professional. Must be completed with a grade of C (2.0) or higher. This class meets the Journalism School requirements as a capstone class. Prerequisite: JMC 620 with a grade of C (2.0) or higher, or permission of instructor. Only open to Journalism and Mass Communications majors. Students must be in good academic standing to take this course.

JMC 690. Media Innovation-Advanced Media/Capstone. 3 Credits.

The primary goal of this course is to challenge students to create a marketable final project. By studying the concepts of innovation, entrepreneurial planning and the information needs of multiple audiences, students will develop a business concept for a viable creative media enterprise. The course will require students to integrate principles, theories and methods learned in other JMC courses. The course will also introduce students to entrepreneurial practices and critical thinking in a multi-format, small-group laboratory. Requirement: Must obtain a grade of C (2.0) or higher. Prerequisite: JMC 551, JMC 552, or JMC 553, or JMC 560, with a grade of C (2.0) or higher. Only open to Journalism and Mass Communications majors. Students must be in good academic standing to take this course.

JMC 691. Community Journalism-Advanced Media/Capstone. 3 Credits.

Students work at a community newspaper, television station or online operation; and either cover the news, produce or edit the news. Instruction includes newsroom coaching and evaluation by professional journalists. Classroom instruction covers such issues as analyzing media content, diversifying story sources, and practical ethical decisions faced by the students. Instructors also meet with students for individual conferences. Students must complete a written project and present it to the class and to the news professionals. Must obtain a grade of C (2.0) or higher. Prerequisite: JMC 550, JMC 551, JMC 552, or JMC 553 with a grade of C (2.0) or higher. Students who started at KU prior to Fall 2012 only need to complete JMC 419 with a grade of C(2.0) or higher as a prerequisite. Only open to Journalism majors. Students must be in good academic standing to take this course.

JMC 699. Reporting and Editing for Multimedia-Advanced Media. 3 Credits.

An intense eight-week summer reporting and editing experience. Two three-hour class sessions each week will focus on the proper concepts and techniques of reporting and editing across platforms. Students will be required to research, report and edit news stories for publication in student media and/or a themed course website. Students also will meet one-on-one on an ongoing basis with the instructor to review work. Must obtain a grade of C (2.0) or higher. Prerequisite: JMC 551, JMC 552, or JMC 553 with a grade of 2.0 or above. Only open to Journalism majors. Students must be in good standing to take this course.

JMC 700. Advanced Topics in Journalism: _____. 2-3 Credits.

Prerequisite: Graduate standing in Journalism or related field or permission of instructor. Other prerequisites may be listed with the specific course.

JMC 711. Sales Strategies. 3 Credits.

Students learn how to identify consumer, client, news source or employer needs and how to use their product, service or other skills to solve that need in today's evolving media world. This requires delivering the solution in a way the audience understands best, which is a fundamental to every strategic message or interaction with a news source. Even though students work in a media sales context, the purpose of the course is not to turn out professional media sales people, but to enhance strategic communication abilities.

JMC 712. Visual Design and Production. 3 Credits.

JMC 715. Social Media Strategic Communication. 3 Credits.

JMC 718. First Amendment. 3 Credits.

JMC 720. Military and the Media. 3 Credits.

This uniquely structured class enrolls up to 16 advanced Kansas University students and 16 U.S. Army majors from Fort Leavenworth's Command and General Staff College (CGSC). Class goals are to increase the understanding by the military and the media of each other's functions and roles in a democracy. Kansas University and CGSC students work collaboratively on assignments leading to a multimedia project. The course is taught at Lawrence and at Fort Leavenworth and requires some extended class periods. Contact the instructor for more information. Prerequisite: Graduate standing in Journalism or related field or permission of instructor.

JMC 725. Digital Media Tools - Advanced Media. 3 Credits.

JMC 734. Diversity in Media. 3 Credits.

JMC 740. Strategic Campaigns. 3 Credits.

JMC 741. Sports, Media and Society. 3 Credits.

JMC 750. Magazine Journalism - Advanced Media. 3 Credits.

JMC 790. International Journalism. 3 Credits.

JMC 801. Media Communication Theories. 3 Credits.

A comprehensive review of the theoretical and philosophical underpinnings of media research and practices. This seminar offers a range of perspectives and covers various interpretative, cultural, and critical approaches to understanding mass communication in various contexts. Each student drafts a literature review about a topic of the student's choice.

JMC 802. Media Communication Methods. 3 Credits.

An introduction to methodological approaches to the study of media. Qualitative and quantitative methodologies are reviewed. The class emphasis is on learning appropriate research tools to scientifically learn about messages, media, and audiences. Each student devises a research project during the course. Prerequisite: JMC 801 or concurrent enrollment in JMC 801.

JMC 803. Research in Action. 3 Credits.

Covers the activities, functions, and operations of both traditional mass media and new media. The course provides a combination of historical context, current events, and a future perspective. Topics include the business and economics of the media, the role of the media, and rights and responsibilities. Prerequisite: JMC 802.

JMC 804. Mass Communication Methodology I-Qualitative. 3 Credits.

Advanced study of qualitative methodological approaches to the study of media. The class emphasis is using interpretative research tools and techniques from narrative analysis, to ethnography, historical analysis, to critical cultural approaches to learn about messages, media, and audiences. Each student devises a research project during the course. Prerequisite: JMC 901, JMC 801 and JMC 802 or permission of instructor.

JMC 805. Mass Communication Methodology II-Quantitative. 3 Credits.

Advanced study of quantitative methodological approaches to the study of media. The class emphasis is using social scientific research tools and techniques ranging from content analysis to conducting surveys to experimental designs to learn about messages, media, and audiences. Special focus will be on learning to use SPSS and statistical techniques. Each student devises a research project during the course. Prerequisite: JMC 901, JMC 801 and JMC 802 or permission of instructor.

JMC 806. College Teaching. 3 Credits.

Teaching revolves around learning. So a course about teaching must by nature focus on learning about learning. This course will cover more than learning, but learning will be central, both in terms of how you can help your students learn but also how teaching itself is really about learning. The class is rooted in the philosophy of teaching as an intellectual and scholarly activity, and it draws heavily on approaches that have proved effective for learners of all types.

JMC 807. Research Funding. 3 Credits.

The course is designed to introduce the theoretical and practical skills in developing proposals for internally or externally funded research or applied interventions. Although the focus of the course is on research funding opportunities offered by federal entities, as they offer the most comprehensive and challenging environment for sponsored research, a portion of the course will be dedicated to non-profit and private funding opportunities, as well as to the development of non-research proposals.

JMC 815. Investigation and Conference. 1-3 Credits.

Specialized work by qualified students under direction of the graduate faculty. Investigation and research studies. Prerequisite: Ten hours of graduate work in journalism.

JMC 818. Advanced Studies in First Amendment. 3 Credits.

Case studies and explorations in First Amendment theory and practice. Course will have one of two main foci: First Amendment practice such as censorship, libel, privacy; or Administrative Law such as FCC, FTC, FEC practice. Students will produce an original research paper. Course may be repeated once.

JMC 819. Writing for Marketing Communications. 3 Credits.

A writing-intensive course focusing on articles and other works about marketing communication, management, general business and related subjects. Students read and discuss a core of designated work as well as works they select on their own. Students write reports, executive summaries and analytical briefings in which they synthesize these readings and apply marketing and management concepts to their own written work.

JMC 820. Marketing Fundamentals for Communicators. 3 Credits.

The course is designed to provide a fundamental understanding of marketing theory and process and how these theories relate to Integrated Marketing Communications. Specific focus will be spent on the marketing environment, the marketing mix, market segmentation, planning, execution and measurement. As part of the class, students will learn the components of a marketing plan and how to develop a plan based on specific quantifiable corporate objectives.

JMC 821. Integrated Marketing Communications and Sales Strategies. 3 Credits.

The concept of integrated selling strategies and how these strategies logically lead to execution in various forms of message delivery systems. Through case studies of specific business cases, students develop insights into potential buyer segments and develop rationales for the most effective way to reach buyers. Students not only offer solutions to cases but also explore ways to measure the impact of each technique and medium used.

JMC 823. Branding in Marketing Communications. 3 Credits.

Cases and topics in the development and execution of branding in marketing communications plans. The course emphasizes how organizations define actual brand problems and attempt to solve them.

JMC 824. Creative Process. 3 Credits.

An examination of the creative process and techniques of creative problem solving. The course gives students numerous opportunities to solve a variety of marketing communications problems. Students have an opportunity to visit with individuals who practice creativity in their professional lives and individuals who study creativity as scholars.

JMC 825. Relationship Marketing. 3 Credits.

An exploration of the principles of relationship marketing and their application to marketing communications. Special emphasis is on the development of relationship messages, the use of databases for constituent management, and a review of appropriate marketing communications media.

JMC 826. Innovation in Management of Communications. 3 Credits.

Students shall demonstrate their knowledge of Innovation Theory through papers, presentations and an essay exam. The class will emphasize Management Innovation but will also cover marketing, process and product innovation. The course is very current events oriented.

JMC 827. Marketing Ethics. 3 Credits.

An examination of the ethical issues, philosophies, and decision-making systems that affect marketing communications. Through studies of specific business cases, students gain insight into the cultural, legal, and social decisions that affect an organization's future.

JMC 828. Financial Fundamentals for Communicators. 3 Credits.

This course covers a wide range of financially-related concepts from the perspective of the communications function. Topics include: financial markets; finding and using key Securities and Exchange Commission filings; understanding the balance sheet, income statement and cash flows; financial analysis; investor relations; impact of Sarbanes-Oxley; corporate governance issues; building and using budgets; and impact of these concepts for not-for-profits.

JMC 829. Marketing Communications Research. 3 Credits.

Students learn how marketing and media research help determine the success of an organization's marketing planning and strategic communications processes. Students study and conduct primary and secondary research - both qualitative and quantitative - including focus groups, ethnography and surveys. Prerequisite: JMC 820 or permission of instructor.

JMC 831. Technologies in Marketing Communications. 3 Credits.

Explores new and emerging technologies and their impact on the delivery of marketing messages. Students will work with the instructor on identifying areas of relevance to them, and on identifying ways to keep up with changes in technology, innovation and audiences.

JMC 832. Leadership and Management in Marketing Communications. 3 Credits.

This course examines cases and topics of leadership as a process in a marketing communication organization. As a manager's duties evolve from performing tasks to managing relationships and strategic organizational outcomes, the capacity to lead becomes critical to personal and organizational success. Topics will focus on the role of leadership and vision, strategy, communication, ethics, social responsibility, group dynamics, and change.

JMC 833. Social Media and Integrated Marketing Communications. 3 Credits.

Developments in information technology and online social networking have posed opportunities and challenges for those who practice and research marketing, advertising or public relations. This course combines theoretical and hands-on approaches to developing and implementing effective ways for organizations to analyze, create and share social media content, engage key audiences via relevant digital channels, and integrate social media initiatives into overall communication strategies. Students will use various platforms and tools to conduct social media analytics, evaluate social media campaigns, and develop social media planning for the organization chose for their case study.

JMC 834. International and Multicultural Marketing Communications. 3 Credits.

The speed and scope of modern marketing communication have made the world a much smaller place. This course explores how international companies use advertising, public relations, promotion, personal selling and other methods to communicate in a global multicultural environment. Students gain a broader understanding of the characteristics of people in different countries and cultures, especially how they rely on media for information about products and services to meet their needs.

JMC 840. Seminar in: _____. 3 Credits.

Research in the issues and development of media. Seminars focus on topics of current and historical interest. Students develop projects and presentations in special areas of interest and expertise. Course may be repeated under different topics.

JMC 850. Capstone in Marketing Communications. 3 Credits.

In this capstone course, students use the skills they have developed in the marketing communications program to create a strategic integrated marketing communication plan for a client. The process involves the use of techniques such as research, branding, advertising, public relations, promotion, as well as other activities. Through the project, students demonstrate their knowledge of marketing communications and work with team members to meet an organization's strategic marketing communication needs. Prerequisite: JMC 820, JMC 828, JMC 829 and 24 hours or permission of instructor.

JMC 851. Professional Skills I. 3 Credits.

This course offers the opportunity for a student group of students to develop an individualized project to enhance professional communications skills. The student or group works in conjunction with a graduate faculty advisor to develop a suitable project, presenting a proposal for approval to the School's Graduate Director. The proposal must specify the nature of the project, the products to be delivered, a timeline for completion, and expected impact. Prerequisite: Admission to a KU graduate program.

JMC 852. Professional Skills II. 3 Credits.

This course offers the opportunity for a student or group of students to develop an individualized project to enhance professional communications skills. The student or group works in conjunction with a graduate faculty advisor to develop a suitable project, presenting a proposal for approval to the School's Graduate Director. The proposal must specify the nature of the project, the products to be delivered, a timeline for completion, and expected impact. Prerequisite: Admission to a KU graduate program; satisfactory completion of JMC 851.

JMC 860. Information Insight I. 3 Credits.

This course introduces students to the broad concepts and theories of information, media and audiences. The goal is to ground students in the broad concepts of the master's program and to push them to identify their direction and goals for a certificate or for a degree.

JMC 861. Data Collection I. 3 Credits.

This course helps students understand secondary research methods, shows students how to delve into library resources with a deep search component, and gives students a framework for understanding research credibility. Prerequisite: Successful completion of JMC 860.

JMC 862. Data Collection II. 3 Credits.

This course explores primary research methods for creating and expanding databases. Students explore such areas as tools, processes and best practices for primary data collection. Prerequisite: Successful completion of JMC 861.

JMC 863. Data Analysis. 3 Credits.

This course gives students a framework for basic statistics to explore relationships, solve problems, and answer questions. They gain an understanding of how to apply descriptive and predictive statistics to interpret and communicate results of data meaningfully. Prerequisite: Successful completion of JMC 862.

JMC 864. Data Visualization and Presentation. 3 Credits.

This course helps students use digital resources to communicate results of data analysis effectively to appropriate audiences. Students learn to evaluate, interpret and present the results of data analysis using a variety of media. Prerequisite: Successful completion of JMC 863.

JMC 865. Analyzing Audiences. 3 Credits.

This course focuses on identifying appropriate audiences for media and information, as well as gathering information and analyzing audiences using primary and secondary sources. It includes creating, analyzing and interpreting analytics for websites, mobile technology and other forms of media. Prerequisite: Successful completion of JMC 860.

JMC 866. Social Media Strategy. 3 Credits.

This course provides a broad overview of the social media landscape, examining the development and use of various platforms, best practices in the use of social media, and the tools available for managing social media and social media analytics. It will take a strategic approach, focusing on social media as a conduit for larger content strategy, covering such areas as content marketing, content curation, behavioral targeting, and segmenting target markets on social networks. Students create a social media plan for themselves or their organization. Prerequisite: Successful completion of JMC 860.

JMC 867. Social Media Metrics. 3 Credits.

This course will examine the evaluation, tools and best practices in integrating social media metrics into a strategic plan. Students will gain the following skills: Measure social media effectiveness through the use of appropriate metrics; Analyze social media metrics; Choose the best way to evaluate social media messages; Explore various types of software for evaluating social media; Apply best practices to social media evaluation. Prerequisite: Successful completion of JMC 860.

JMC 868. Information in Context. 3 Credits.

This writing-intensive course explores the many ways that disciplinary focus influences the meaning and understanding of information. It helps students approach problem-solving in an interdisciplinary way, and allows them to understand how context can open new paths to understanding and meaning. Prerequisite: Successful completion of JMC 860.

JMC 869. Information Insight II. 3 Credits.

Students enroll in this course upon completion of all courses in the social media and data certificates. They complete a capstone project, drawing on work they have done in previous courses, conducting additional research, receiving feedback from the instructor and their peers, and reflecting on their study in the Digital Content Strategy program. Prerequisite: Successful completion of JMC 860, JMC 861, JMC 862, JMC 863, JMC 864, JMC 865, JMC 866, JMC 867, JMC 868.

JMC 899. Master's Project/Thesis. 3 Credits.

The student, with the guidance of a master's project/thesis committee, completes execution of the project or thesis. In addition, the student completes the final, general examination and the presentation/defense of the project or thesis. Prerequisite: EPSY 710, EPSY 711, JMC 801, JMC 802, JMC 803 and JMC 804 or JMC 805.

JMC 901. Introduction to Doctoral Studies. 1 Credits.

This course is a portal to doctoral education. Students learn about the structure, function and culture of higher education and the role of doctoral studies in academe. The course examines issues such as tenure, promotion, finances, expectations of the professoriate and the role of professors in academe. The course presents human subjects protocols in research and the role of the scholar and the professional in maintaining ethical standards in the academy and in applied work in mass communications industries. Prerequisite: Admission to Journalism PhD program or permission of instructor.

JMC 999. Dissertation. 1-9 Credits.

The student, with the guidance of a dissertation committee, completes execution of the dissertation. In addition, the student completes the final examination and the presentation/defense of the dissertation. Prerequisite: EPSY 710, EPSY 711, JMC 801, JMC 802, JMC 803, JMC 804, JMC 805, JMC 806 and JMC 807.

School of Journalism & Mass Communications

The School of Journalism and Mass Communications

Values

Mission

School of Journalism Edwards Campus

Facilities

Stauffer-Flint Hall and Dole Human Development Center

Journalism Student Services Center

Journalism Resource Center

KU Edwards Campus

Contact Info

William Allen White School of Journalism and Mass Communications

William Allen White School of Journalism and Mass Communications

William Allen White School of Journalism and Mass Communications