The Department of Design advances the professional work of thoughtful, creative, and meaningful design to delight, inspire, and serve the needs of people. Design is the planning that lays the basis for creation and development of every object or system people use. Design programs train students to be problem solvers who consider the aesthetic, functional, and user-focused aspects of an object or a process. This requires considerable integrative research, thought, modeling, interactive adjustments, and redesign.
The M.A in Design with a concentration in Design Management and Strategy explores in depth the design function in business as an important integrative, and often interdisciplinary, area. The curriculum couples a rigorous, practical understanding of business with design’s natural capacity for handling diverse input, creative problem-solving, and human-centered understanding.
The Design Management and Strategy program is for prospective students who already hold design-related baccalaureate degrees and are seeking specialized study in management. Applicants should have at least 2 years of full-time professional work experience in design or a design-related field.
The master’s student in design management and strategy should demonstrate an advanced ability to solve design problems, manage teams and processes, communicate clearly, and produce excellent goal-directed outcomes. The graduate will have completed significant course work and a thesis that documents independent discovery and research and will have passed an oral examination on that work. For more information about the program M.A. in Design Management and Strategy.
The M.A in Design with a concentration in Interaction Design and User Experience involves researching and fashioning products, services, and systems that are useful, usable, and desirable. Interaction design and user experience offers a human-centered approach to innovation, creatively mediating how businesses engage with customers and how brands and organizations can become more relevant in the marketplace. Broadly speaking, interaction design and user experience defines the contextual behavior of artifacts, environments, and systems.
The Interaction Design program is for prospective students who already hold design-related baccalaureate degrees and are seeking advanced study in a versatile, rapidly growing professional design discipline. Applicants should have at least 2 years of full-time professional work experience in design or a design-related field.
The master’s student in interaction design and user experience should demonstrate the ability to conduct original design research, translate research insights into design input, and produce an interactive artifact of relevance and quality. The graduate will have completed significant course work and a thesis that documents independent discovery and research and will have passed an oral examination on that work. For more information about the program M.A in Interaction Design and User Experience.
KU is an accredited institutional member of the National Association of Schools of Art and Design. The entrance and graduation requirements in this catalog conform to the published guidelines of that organization.
For both concentrations, students are mentored individually and advised as necessary on an independent research topic that has the potential to develop into a formal, substantial, and meaningful thesis project. Students are encouraged to apply a process of design research and discovery to:
- Approach their thesis–itself–as a design problem to be solved, with the subject thereof being of necessary interest to themselves, and likely relevant and beneficial to others.
- Frame their design problem in a manner and scope they can effectively handle as a project.
- Write a proposal that sets out the problem and how they intend to address it, while forwarding (as necessary) more, iterative, and improved drafts of the proposal for advisor feedback.
- Execute the thesis to conduct the research, design, test, and articulate a solution to the problem.
- Present the thesis to a faculty committee for their vote, and subsequently upload the finished thesis for publication.
By permission of the Kansas Board of Regents, application for admission to graduate programs in the Department of Design may be refused if available instructional space does not allow addition of more students. The application deadline for Fall is April 1 and October 1 for Spring.
A departmental graduate faculty committee reviews transcripts and evaluates applications to determine admission qualifications. Applicants to the M.A. programs must have undergraduate and/or professional backgrounds judged by the Graduate Faculty to be appropriate preparation for the specialization selected.
A complete application for admission consists of the following materials:
- Graduate application and application fee (See Admission in the Graduate Studies section of the online catalog for further information);
- 1 unofficial copy of the transcript from all colleges or universities attended, showing receipt of a bachelor’s degree, and 1 unofficial copy of the transcript showing any graduate degree or credit earned;
- 3 letters of recommendation from people in a position to comment on your abilities and performance;
- Statement of design philosophy and approach;
- A portfolio of your design work, or if your previous degree was not in a design related discipline, samples of written work or other creative artifacts you have produced. Portfolio should represent the scope of your experience, knowledge, skills, and abilities to date. Please include documentation of each project: the challenge it was intended to address, the process involved, your role and the role of others in its execution. Please upload your portfolio digitally under "other documents" during the online application process. The portfolio is limited to 10 megabytes (not zipped) in PDF format;
- For international students, a financial statement showing minimum financial support for the first year of study (see the Admissions page on the school’s website).
- Evidence of language proficiency if the native tongue is not English.
- Graduate Record Examination (GRE) test results (preferred).
Submit your graduate application and application materials online. Please contact the recruitment and admissions team at arcd@ku.edu with any questions.
The MA in Design requires 31 credit hours of coursework. Specific course requirements are as follows:
Course List | Code | Title | Hours |
| ADS 712 | Advanced Design Methods | 3 |
| ADS 714 | Service and User Experience Design | 3 |
| ADS 751 | Design Scenarios and Simulations | 3 |
| |
| ADS 861 | Thesis Research Seminar | 1 |
| ADS 890 | Thesis | 6 |
| Total Hours | 31 |
Note: A student may take up to six credit hours outside the school. Any student who wants to take an elective course outside the school must have permission from the instructor of the course, the school offering the course, and the MA graduate director prior to enrolling in the course. The student should be prepared to indicate how the course contributes to the master’s program. Submission of a course description or syllabus from the course may be required for approval.
Helpful Contacts:
Michael Eckersley, Ph.D: Program Director, mde@ku.edu
Course List | Code | Title | Hours |
| ADS 750 | Design Management | 3 |
| ADS 760 | Strategic Design Innovation | 3 |
| Total Hours | 6 |
Course List | Code | Title | Hours |
| ADS 710 | Advanced Human Factors in Interaction Design | 3 |
| ADS 765 | Interaction Design | 3 |
| Total Hours | 6 |
Sample degree plans for the Master of Arts in Design with the following concentrations can be found here: MA in Design with Concentration in Design Management & Strategy, MA in Design with Concentration in Interaction & User Experience Design, or by using the left-side navigation.
At the completion of this program, students will be able to:
- demonstrate the ability to lead and manage design, entrepreneurship, and innovation initiatives, addressing organizational challenges and creating new value for businesses and the communities they serve.
- apply emergent design and management practices to promote organizational change, foster innovation, and respond to evolving market and societal needs.
- analyze and integrate management and design theories to support systematic new value creation, sustainable growth, and social benefit.
- analyze and integrate management and design theories to support systematic new value creation, sustainable growth, and social benefit.
- employ and effectively communicate user experience methods and practices to create offerings that provide experiential value to individuals and economic value to organizations.
- design interactive products, services, and systems grounded in interaction design theory that enhance usability, accessibility, and user meaning.