This 15-credit-hour certificate is designed to equip professionals with the strategic thinking, analytical skills, and practical expertise needed to create, manage, and optimize social media content and campaigns in today's digital landscape. The program focuses on understanding the forces driving media transformation, analyzing target audiences, measuring campaign effectiveness, and implementing best practices in social media management. Students will develop comprehensive social media strategies while learning to leverage various platforms and analytics tools for maximum impact.

All journalism certificate candidates must complete a minimum of 15 graduate credit hours in Social Media Strategy with at least a B (3.0) average. 

Coursework Requirements

Course List

Code	Title	Hours
JMC 820	Marketing Fundamentals	3
JMC 865	Analyzing Audiences	3
JMC 866	Social Media Strategy	3
JMC 867	Social Media Metrics	3
JMC 868	Information in Context	3
Total Hours		15

Applicants must meet all admissions requirements for certificate-seeking graduate admission as defined by the University's policy on Admission to Graduate Study.

Specific admissions requirements for this certificate program can be found here.

At the completion of this program, students will be able to: 

• Recognize and be able to synthesize the forces that are driving change in media and marketing content creation as part of the social media strategy process.
• Show proficiency and expertise through executing marketing research to define and analyze audiences for social media platforms.
• Design and execute best-practices and principles of social media strategy.