Minor in Marketing

Marketing topics are of interest to virtually all companies. The minor in marketing will enable business students to study the foundations of this career field and broaden their knowledge in a variety of marketing areas.

This minor is only open to students in the B.S.B. degree program pursuing one of the business majors other than marketing (e.g., accounting, finance, business analytics, etc.).

This minor is not open to non-business students.

Requirements for the Minor in Marketing

15 Credit Hours Required

Course List

Code	Title	Hours
Complete 2 required courses:
MKTG 415	Marketing Research for Managers	3
MKTG 443	Digital Marketing and Social Media	3
Choose 3 elective courses from the list below:
MKTG 315	Sales Force Management	3
MKTG 316	Professional Selling Skills	3
MKTG 400	Special Topics in Marketing: _____ (Sports and Entertainment Marketing)	1-5
MKTG 411	Introduction to Consumer Behavior	3
MKTG 420	Integrated Marketing Communications	3
MKTG 425	Sales Force Management	3
MKTG 426	Professional Selling Skills	3
MKTG 430	New Product Management	3
MKTG 435	Marketing Strategy	3
MKTG 440	Global Marketing	3
MKTG 445	Services Marketing	3
MKTG 448	Managing Brands	3
MKTG 453	Retailing, Distribution Channel and Supply Chains	3
MKTG 455	Pricing	3
MKTG 465	Customer Relationship Management	3
MKTG 470	Marketing Analytics	3